TRAI asks Jio to withdraw 3 month Jio Summer Surprise offer

On 31st of March, Jio announced its JIO SUMMER SURPRISE offer. Under JIO SUMMER SURPRISE, all JIO PRIME members making their first recharge payment of Rs 303 (or higher) plans got 3 months complimentary services in addition to the benefits of their purchased plan.

Today, the Telecom Regulatory Authority of India (TRAI) has asked Jio to withdraw the 3 months complimentary benefits of JIO SUMMER SURPRISE.

In a statement, Jio has accepted the decision and plans to end the offer as soon as possible. "Jio accepts this decision. Jio is in the process of fully complying with the regulator’s advice, and will be withdrawing the 3 months complimentary benefits of JIO SUMMER SURPRISE as soon as operationally feasible, over the next few days," said the official statement from Reliance Jio.

However, all customers who have subscribed to JIO SUMMER SURPRISE offer prior to its discontinuation will remain eligible for the offer. This news will bring cheers to Airtel and other operators who were crying foul in the Jio Summer Surprise Offer. It would be seen how Jio faces the challenge of retaining its customers for the future. Many of them will move to other operators or continue with their existing operators.

In Dataquest's view, Reliance Jio will continue to surprise consumers from time to time with its offers.