Toplyne choses Snowflake  as preferred cloud data platform

Snowflake advances data transformation and configuration for Toplyne  through its cloud data platform

Snowflake announced that Toplyne, a Software as a Service (SaaS) platform, has chosen Snowflake as its preferred Cloud Data Platform.  Toplyne enables product-led growth (PLG) companies to increase conversions rates within their freemium user base, to potentially as high as 80% to 100%. Toplyne will leverage Snowflake’s Data Cloud to drive paid-user conversion rates for customers with accelerated data configuration, extracting high-value insights from voluminous datasets and to scale operations with ease. 

Toplyne analyzes complex patterns in large volumes of product-usage data to identify users and accounts who have high intent to convert to paid subscriptions, and lets growth teams to rapidly experiment with and deploy various go-to-market (GTM) motions at scale - be it driving self-serve conversions through in-product nudges (chatbots, paywalls, promos) or sales-assisted conversions through high-velocity inside-sales teams.  Revenue teams are empowered to focus their efforts on users and accounts who show real intent, rather than chasing leads that will never convert. 

"Snowflake’s capabilities enable us to process unstructured, raw data with negligible manual intervention, and allow our team to process data seamlessly and enhance our data science models, to deliver value 5x faster to our customers. In addition, by provisioning for increased compute and storage capacity, Snowflake has saved us millions of dollars and 1000+ hours in engineering bandwidth. Today Snowflake is a core element of our development infrastructure," explained Rohit Khanna, Co-founder, Toplyne. 

With Snowflake's query engine, Toplyne has reduced customer onboarding turnaround time from 4 weeks to 6 hours, says a statement from the company. It has enhanced user-experiences for diverse customers, and managed custom workload requests by customers, with over 2 million CRM updates. They can now measure the financial expenditure of individual customers using the Toplyne platform. 

"Snowflake's ability to scale flexibly with high performance, convinced Toplyne that we are part of their core architecture. Toplyne data teams can now provide stable testing environments to their engineers and gain improved oversight over their cost management models while expanding operations. As a cloud-agnostic platform, we have enabled cross-geography and cross-cloud deployments for Toplyne, enabling accelerated time-to-market and onboarding of new customers to achieve improved business growth within India and other regions. These key benefits enable them to offer accelerated sales and Annual Recurring Revenue (ARR) growth avenues to their customers, while eliminating redundancy." said Vimal Venkatram, managing director, India, Snowflake. 

"We look forward to collaborating closely with Snowflake to grow our technology further to optimize our customer workloads, enable better access and cost management for advanced development as we scale," concluded Rohit Khanna, Toplyne.