Top 5 Midmarket Hotspots In India

In a new Forrester Research report, Manish Bahl, Vice President and Country Manager for India, highlights the top five midmarket hotspots (in no order of priority):

1. Mobility - Mobile apps built on systems of engagement are becoming a critical channel for firms to engage with employees, partners, and customers.

2. Cloud - Thirty percent of firms plan to implement analytics-as-a-service sometime beyond the next 12 months. With analytics as one of the top technology priorities, it makes perfect sense for midmarket CIOs to look for cloud-based solutions to reduce costs, while ensuring that the organization meets its business goals.

3. Security - From a purely IT perspective, security - especially data security and customer data breaches - is no longer restricted to large enterprises. A very healthy 67% of midmarket firms identified "significantly upgrading the security environment" as a critical or high IT priority over the next 12 months.

4. Analytics - Midmarket firms increasingly rely on analytics and decision support tools - cited by 64% of respondents as a critical or high priority - to obtain better metrics from their current systems and make timely and informed decisions to deliver better business outcomes.

5. Big Data - Our research shows that 32% of Indian midmarket firms plan to invest in big data technologies and solutions in the coming one to two years Many of them expect this investment to reduce costs (30%) and optimize asset utilization (25%). Moreover, only 8% of midmarket CIOs who plan to invest in big data have a projected or proven ROI for their big datainvestments - showing that many Indian organizations are getting caught up in the big data hype.