Time to Tutor: Oracle University



Oracle’s education initiative-Oracle University (OU) has been in
existence for last nine years in India and now has stepped up its education
initiatives. Reasons are varied-increased number of Oracle users, trained
manpower crunch and growing Oracle market share in its product categories.

Oracle has planned to accentuate its education operations in India with
various new initiatives. Tapas Roy, director (education), Oracle India says,
"Education is growing in India with a new force and currently Oracle is
planning to introduce as many new courses as possible for India, invest in
increasing training centers and start long term relations with other educational
institutes."

Roy adds that lately Oracle saw a sea change in the education requirement.
"What used to be an employer’s initiative has now become employee
initiative. Oracle certifications are becoming important to get jobs," he
quips. The second reason for Oracle to put impetus on this line has been the
growing contribution of this service segment. Last year the education grew about
14% and 19% a year before. With these double-digit growth and increase in the
install base, OU is all out to grab these students.

What’s OU Doing Worldwide?

n Serves as a global training
resource for Oracle customers, partners, and employees who use Oracle products
n

600,000 students trained
annually

n

160,000+ Oracle Certified
Professionals awarded worldwide

n 1,400 different courses taught

Roy said that OU worldwide is providing about 1,400 certificate for its
products lines and technology platforms. It would plan to introduce as many new
courses as possible in India.

It will also introduce new education partners and training centers in India
to speed up its activities. Roy adds, "India is the largest and the fastest
growing market not only for technology but also for education."

In India OU is producing about 30,000 certified professional and now plans to
increase it substantially. However, Roy did not give a specific rate of growth
for the Indian operations. Currently OU offers certified Oracle courses across
Oracle technology and applications. These courses are run by Oracle at its own
education centers in six metros.

With education business again spreading its wings in India, OU’s plan to
invest in this cash cow seems a great strategy for its Indian business.

Shweta Khanna in Delhi

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