Time for Consolidation

Last year, Aditya Birla Minacs (formerly Transworks) had zoomed into the
stratosphere based on the acquisition of Canada-based Minacs. After growing
revenue by 830% in FY 07, the revenue growth was 3% this year. So, this was a
year of consolidation, as the biggest challenge faced by Minacs was that of
assimilation of two cultures. But the management claims they have managed to
make the twain meet smoothly, at the end resulting incidentally in a name
change.

On the vertical front, Minacs continued to remain strong in the automotive
space, counting on large autos in the US as its customers, but slowdown in the
segment threatens to affect it. Minacs is furbishing its KPO offerings and is
also on the lookout for an acquisition target in this space. The company has
also received a lot of transaction for its high-end services like business and
operational analytics and intends to keep working on these capabilities in the
years to come.

The company is also keenly tapping the opportunity in the domestic market and
intends to make a major headway in the coming days. The first port of call for
the company is the multi-billion dollar Aditya Birla Group, and Minacs is
already working with the insurance (Birla Sun Life) and telecom (Idea) entities
within the group. Beyond that, there is also a mechanism being put in place so
that all the group companies including Minacs, work in tandem and volume. Thus
to enhance its BPO offerings with a flavor of IT service, Minacs is closely
working with PSI Datasystems.

RANK 2
	Dev Bhattacharya, CEO & MD
Sharad Junghare, COO, Apac Paneesh Rao, head, HR Ashish Dar, head, Quality N Gajapathy, CTO, Asia Siva Ganapathi, chief sales and marketing officer Kailas Agrawal, regional chief financial officer, North America Sandra Smith, executive vice president, Sales Tanvir Khan, executive vice president, Sales Prashant Cherukuri, regional chief information officer, North America and Europe Michael Iseyemi, Chief Security and Compliance Officer Ross Hill, senior vice president, Contracts, Costing, Risk Management and Infrastructure Anil Bhalla, chief operating officer, North America and Europe Srinivasan Gowrikanthan, senior vice president, Operations
HIGHLIGHTS
n Went in for revamping its brand, adopting a new name n Good traction for its KPO services n Good headway into the domestic market
FACTSHEET
l Start-up Year: 1999 l Delivery Presence: Bangalore (3), Mumbai (1), Baroda (1), Canada, US, Germany, Hungary, UK, & the Philippines l Employees: 12,584 l Address: Teritex Building, Saki Vihar Road, Mumbai-4000 72 l Tel: +91-22-2857 2515 l Fax: +91-22-2857 2517 l Website: www.minacs.adityabirla.com

Minacs recently announced that it was well on track with the break-even (in
term of net profits) in 2009-10. The company is also looking at ways to add to
the top line through productivity measures. With an onshore offshore ratio of
75:25, there is still a lot that the company can achieve by shifting work to
India. The coming year promises to be pretty challenging for the company, and in
many ways that will be the true test of how good big M&As are for the BPO
player.