What has been Geojits focus in the IT
Geojit Technologies started as a subsidiary of Geojit href="http://dqindia.ciol.com/content/industrymarket/ciospeak/2010/410020601.asp">PNB
Paribas Financial Services as a software solutions company to
design end-to-end business solutions such as href="http://dqindia.ciol.com/content/dqtop20_08/SolutionsSuperguide/2008/108090822.asp">financial
applications, shipping solutions, and href="http://dqindia.ciol.com/content/bank/103090501.asp">business
automation systems. We started developing the back office as a
product and started implementing it in a couple of locations. By that
time Dubai Gold and Commodity Exchanges (DGCX) started in Dubai and we
got commodities back-office empanelled in DGCX. Therefore we came up
with a comprehensive trading application with robust href="http://dqindia.ciol.com/content/bank/103070206.asp"> risk
management which is a comprehensive solution in the market. The
application has also been empanelled in Saudi Arabia and Muscat. Now we
have all the products for the capital markets intermediary i.e.
training, settlement, and client registration. During the period
2007-08, BNP Paribas took a stake in our company and found that our
back office product was useful and started outsourcing their projects
from Europe to Geojit Technologies. BNP Paribas has already invested
35%. We also got orders from BNP Securities.
What is Geojits plan in India market?
We have an online
trading application called FLIP. We have now subsequently
empanelled our trading application with the National Stock Exchange. We
are now a vendor in India also and have expansion plans of our
businesses whether it is trading application or services. In India the
rule is that in order to sell the trading application, it needs to get
empanelled and especially vendor empanelment is necessary. We have
witnessed multiple market cycles so the risk management systems
developed is really comprehensive and it is rule based. It is also
meant for retail so large numbers of concurrent users are permitted. It
also has a robust middleware. We are also the first vendor who
got empanelled for the mutual funds trading system.
How are you planning to leverage your
business in 2010 in this segment considering financial sector was the
worst hit in 2009?
I think this is the right time to invest in the robust technologies
because the market in which we are serving is emerging and growing
especially in India. Other markets such as Middle East are facing some
problems however a lot of href="http://dqindia.ciol.com/content/cio_handbook/103021907.asp">consolidation
is happening. Asian markets will perform really well and
there will be a lot of investments in technologies. In 2008-09, markets
were badly hit, however we now see a recovery and we see this segment
emerging and are performing well.
What is the value proposition your
The solution we have positioned in the market is comprehensive.
Today we look in multiple applications and for each product we have
different applications such as commodities, derivatives, and back-end.
All channels distribution such as brand network, franchise network,
Internet and mobile, are all now converged to a single platform and by
this you can create more reach and high availability of uptime which
are critical component for any financial intermediaries. Our rule-based
risk management engine helps to define and configure rules on risk
management dynamically in a cyclical and a volatile market.
How do your project management tools
help managers execute projects and help them save time and costs?
In 2008-09, we were a href="http://dqindia.ciol.com/content/advantage/103102703.asp">CMMI Level
3 Certified company and that positioned ourselves well in the market.
Subsequently for a proper management and for the dashboards we
implemented clarity in our environment. All the project managers have
efficient tools available on their desktops to see how their project is
This is the Right Time to Invest in Robust Technologies
What has been Geojits focus in the IT