'There is always room in a market for a world-class product'

It has been heard that your recent trip was a fact-finding

mission to gauge the market conditions in India. What is your assessment and

have you formulated the sales strategies for 2007?



The Indian market is maturing rapidly and we can see a growing educated
segment that understands the importance of purchasing quality branded components

backed by a high level of after-service.

Corsair has entered India at a time when your competitors have

already established a strong presence here. How do you plan to break into this?



There is always room in a market for world-class product/brands. Corsair is
also introducing new memory products, service policies and sales channel schemes

never seen before in the Indian memory market. Most important is the

introduction of the Corsair 10-Year No-Questions-Asked 1-1 Swap RMA policy.

What will differentiate Corsair from other leading brands

present here?



Apart from our products I think our service policies will have the biggest
impact on the market. In terms of products, Corsair will introduce an ultra

luxury DDR2 memory family called XMS. This family memory is aimed at PC

enthusiasts and gamers and also this has helped us to build our reputation

worldwide. Corsair spends millions of dollars annually on R&D, developing

new higher performance XMS parts. Our current fastest XMS memory runs at over

1,250MHz speed. Our volume products will be our Value Select Family of DDR2

memory aimed at the premium mainstream market.

Now that Corsair has shown serious interest in the Indian

market, what kind of marketshare are you expecting here?



We aren't prepared to show all our cards yet. But if the government evens
the playing field for importers this year, I can see Corsair amongst the top

four brands in terms of volume by 2008. You will see the fly-by-night no-name

brands quickly disappearing in an open level market.

Apart from memory, which other products does Corsair deal in?



Corsair made world-class reputation on high performance XMS memory but we
are also very well known for our value select desktop and laptop memory as well

as server memory. We also have a complementary high-end product range that

includes a 620-watt modular cable power supply (PSU) that works almost silently

and high-end rugged and waterproof USB flash series.

Nelson Johny



maildqindia@cybermedia.co.in