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There is a huge demand from upcountry locations

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DQI Bureau
New Update

You have recently been appointed the country manager, channel business for

Emerson Networks. What are some of your plans new?



This is my eighth year in Emerson and I have been a part of the channel team

and headed various verticals I am pretty well-versed with the way the channel

works here. We are planning to penetrate upcountry locations. We have also

revamped our channel model and will be adding another set of partners to the

existing two-tier distribution model. We have already appointed as many as

twenty Network Solution Partners (NSP) for the same and will also be doubling

our enterprise partner and the direct partner base to cater to customers in

different ways.

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What is the idea behind the inception of NSP base?



Most of our products portfolio gels with IT solutions. Besides, these

products also add value to the partners own product portfolio. In the six

months when we were experimenting with the solutions we have seen some positive

results and we have every thing in place. The NSP program is only for the IT

people and they can use our strength to go to the customers and cater to their

different needs.

Emerson is also aiming at geographical expansion?



We already have branches in twenty-nine locations and by 2009 we are

planning to expand the branches further, and bring the number to thirty-five. We

have identified cities like Ludhiana, Trichy, Nagpur, Durgapur, Kota, Simla,

Surat and Rajkot for the same as these markets have immense potential to grow

and can generate business for us. Although the slowdown is looming, there is a

huge demand from the upcountry locations. We hope to penetrate the cities where

we do not exist or where our presence is minimal.

Will Emerson also be expanding its product portfolio?



We will be pitching our complete range of UPS systems in 2009. We will be

launching more energy efficient products in the years to come. We also want to

take these server racks to the market which is why we are looking at tying up

with partners who can concentrate on solutions offering. The NSP initiative will

help push this business further.

Pooja Sharma/DQC



maildqindia@cybermedia.co.in

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