The Year That Will Be: Crystal Ball 08

DQI Bureau
New Update

So, how will 2008 be? We asked a cross-section of CEOs and top executives to

name a few trends that they think will be clearly witnessed in 2008 as well as a

few challenges that they foresee before the industry. With diverse stakeholders

within the broader ICT community that Dataquest reaches out to, it was not

surprising to find diverse trends and challenges being mentioned by these

honchos. IT services, BPO services that are primarily export-based, of course,

mentioned rise of rupee as the most important challenge, followed by

manpower/skill availability. A few companies doing business in the domestic

market in India also shared the latter as a concern. But most domestic companies

are bullish about growth potential and see SMBs as a major opportunity in the

New Year. Green-friendly technologies also came up as a top-of-the-mind trend.

Productivity, possible end of tax holidays for IT companies, and rise of

on-demand model were challenges/trends cited by multiple senior executives.


Kris Gopalakrishnan, CEO, Infosys

Companies will continue to look at co-creating new

products and services with customers and partners to accelerate innovation

cycles. They will also collaborate across their value chain to have better

insight into demand and supply information so as to be able to adapt to changing

business cycles


Top Trends

  • Emergence of new technologies that will address issues around the carbon

    footprint of global corporations. There is a business opportunity for IT

    companies here.
  • Convergence of the mobile, web, and the real world
  • Personalization and the overall user experience have become far more


Neelam Dhawan, MD, Microsoft India


An increasingly customer centric view is the constant

refrain that we will hear the next year, and for some more years to come, and

this will drive tremendous innovation. If I were to look for a single trendthis

would be it, and all else will follow logically

  • New ways to access IT such as Software + Services with SMBs as the biggest

  • Infrastructure optimization
  • Virtualization

Top Challenges

  • Piracy, Piracy, and Piracy

Pramod Bhasin, CEO, Genpact


There is an increasing need to strengthen public infrastructure if India has

to continue to be globally competitive. Our reforms process has made huge

strides, but there are still miles to go. For instance, the licensing procedure

required for setting up a new facility or a new telecom network is still tedious

and time consuming. One doesnt need laws or reforms for that, but a system

which ensures that existing systems work more efficiently

  • Customers will demand real expertise and domain knowledge from their

    partners, and the industry will have to build capabilities to meet this

  • The BPO industry will be Indias largest private sector employer
  • Improving infrastructure and a favorable investment climate will drive

    companies to expand their presence in tier-2 and tier-3 cities such as Jaipur,

    Indore, Gwalior, and Bhubaneswar
  • Talent crunch will continue to be the biggest challenge facing the IT/ITeS

  • Availability of better public infrastructure

Bhaskar Pramanik, president, Sun Microsystems

With the BIS rejecting OOXML as a standard, ODF (Open Document Format) will

assume greater importance in the government and related agencies in 2008

  • The Indian IT industry will continue to report double-digit growth in

    2008. New verticals like retail, healthcare, and entertainment will fuel this

  • Virtualization will continue to make headway in enterprises
  • Open source will continue to gather momentum
  • Green concept in IT would assume a very pivotal role in the coming year.

    The primary driver will be cost savings provided by better energy efficiency.
  • The client side will be driven by rich, real time, content-driven devices.
  • Higher interest rates will depress consumer spending and new investments.

    Costs and profitability will have to be managed carefully through increased

  • Short supply of skills in specific IT areas such as ERP, solution

    architecting, SOA, and industry-specific applications.
  • The uncertain political situation at the Center and in some states will

    delay key pro-market reforms. This will delay decision making, especially in

    the government and public sector.

Krishan Dhawan, MD, Oracle India

As more and more Indian companies participate as suppliers, contractors, or

customers in the global commercial system, understanding of and adherence to

global compliance norms has become a practice. As a result of this, issues

related to compliance, transparency, and breach of information security are

taking centrestage

  • From just an exporter of IT, India is also becoming a significant consumer

    of IT
  • IT security and compliance
  • Increase in adoption of innovations such as grid computing, business

    intelligence, and tools such as HCM solutions by midsize companies, and

    increased acceptance of the software as a service or the pay per use


Suresh Senapaty, corporate executive president, Finance and CFO, Wipro

Rupee is an external variable that needs to be watched carefully in 2008;

though we do hope that the rupee will reflect some mean-reversion

  • Next Generation Global Delivery Model: Indian players will further

    carve-out a truly global delivery footprint.
  • New Growth Drivers: In terms of opportunity, there is a vast white space

    that remains untapped. This includes fast-growing markets like Continental

    Europe, Canada, Australia, Middle East, and South Americas. Even as the UK and

    the US continue to drive the mass of work, accelerated growth will come from

    these new destinations in 2008.
  • Non-linear Business Model: More R&D and innovation will gradually move the

    business model to less linear than it has been so far. Some of the models will

    be outcome-based pricing, risk-reward sharing, etc.
  • Rupee Rise: In 2007, rupee appreciated by 15% odd. Industry lost more than

    7% of operating margin on gross basis though at the net level, the margins

    remained in a very narrow range due to resilience of the business model.
  • Risk Management: As we remodel the business that focuses more on SLA-based,

    outcome-focused pricing, we also need to proactively invest in appropriate

    risk management frameworks and processes, so that the incremental risk is

    effectively managed and mitigated.
  • Enculturizing People: Like earlier years, in 2008 too IT companies will

    spend a good share of management time to further enhance our capability in

    talent transformation.

Naresh Wadhwa, president and country manager, India & SAARC, Cisco

Experts believe that the rupee is set to appreciate even higher and that

coupled with rising salaries is bound to impact the profit margins of the IT/ITeS

sector, with companies looking at ways to hedge against future appreciation as

well as enhance productivity

  • Continued growth and transformation across sectors like manufacturing,

    infrastructure, banking, government and defence, IT/ITeS, telecom,

    outsourcing/offshoring, retail, and SMB
  • Greater traction coming from the increased adoption of collaborative

    technology, unified communications, datacenter and security solutions in India

    as trends like remote working catch on and enterprises focus on productivity

  • Emphasis on local innovation as tier-2 and tier-3 markets will emerge

    stronger and companies will focus on areas such as rural banking, connected

    agriculture, and healthcare.
  • Productivity enhancement and risk management
  • War for talent to continue
  • Meeting rural teledensity targets

Atul Nishar, founder & chairman, Hexaware Technologies

The growth in the Indian market will complement the growth in software and

services exports. Indian IT companies will have to look at the home market to

deliver services and solutions

  • Indian IT companies will increase focus on non-dollar economies,

    particularly Europe and Asia
  • Several other lower cost destinations will see much higher growth of their

    outsourcing industry due to factors like cost competitiveness as well as the

    currency factor in India. Indian IT companies will set shop in these countries

    to leverage such benefits while ensuring business growth.
  • The growth in the Indian market will complement the growth in software and

    services exports.
  • Rupee appreciation will pose a big challenge in the coming year for IT

    companies to sustain the profits and revenue stream
  • Attracting and retaining the best talent
  • Infrastructure

Raman Roy, chairman & CEO, Quatrro BPO

I begin the year with more concern than optimism. Rupee appreciation and end

of tax breaks in 2009 will mean tougher times ahead. India should remove all the

regulations that do not allow the international BPO industry to increase their

per seat realization by getting into the domestic market at the same time

creating millions of new jobs. These restrictive policies should be changed

  • Large scale consolidation in BPO industry
  • Captives selling out to third parties
  • High-value business processes attaining maturity
  • Rupee appreciation hitting the business
  • Challenges of finding people in large numbers
  • Possibility of political rhetoric about outsourcing re-emerging toward the

    end of 2008

Lakshmi Narayanan, VC, Cognizant Technology Solutions

"Countries such as China and Philippines are investing in and providing

incentives to companies for innovation to let the service industry flourish

there. As a result, the competition will no longer be restricted to the level of

companies alone. Instead, it will rise to the next level: Competition between

nations and regions"

  • More captives in India
  • Analytics at the higher end of BPOs
  • Collaborative development
  • Leadership Bandwidth and Talent Mobility: Even today talent isnt really

    mobile. There are still constraints such as visa restrictions and limits on

    the time for which professionals can stay abroad. Companies abroad are not

    able to hire managers from India and Indian companies are not able to recruit

    professionals from elsewhere.
  • Innovation: The challenge is to encourage small companies and new sectors

    like BPO to be innovative
  • Competitive structure: The competition will now be between geographies

Manoj Chugh, president, EMC India

Compliance will be the next wave of IT investment by organizations in India.

Enterprise spending on just the hardware, software, and computer services to

develop an IT infrastructure to support compliance initiatives are expected to

increase significantly in 2008

  • Green IT: As the energy costs continue to rise upward and power grid

    capacity is pushed to the brink, enterprises in India are likely to embrace

    Green IT products and solutions
  • Compliance: Compliance will the next wave of IT investment
  • Information Security: In 2008, information centric security will be a

    significant trend
  • Skills Gap: One of the biggest challenges would be the lack of skilled IT

  • Attrition: Retaining the talent would be a significant challenge
  • Global Economy Slowdown: One of the most significant challenges would be

    the impact of the expected global economy slowdown in 2008

Ajit Balakrishnan, MD, Rediff

Broadband is creating possibility of rich user interfaces, which will impact

applications design too

  • Rise of Web services architecture
  • Broadband

Neeraj Bhargava, group CEO, WNS Global Services

As the cost advantages of outsourcing become a norm, sophisticated customers

will push the envelope on business value being delivered in addition to cost

savings. Service providers will need to ensure that conversation with the client

extends beyond cost savings and more toward business outcomes

  • Vertical knowledge of service providers will become more important
  • More business outcome-based deals
  • High quality talent
  • End of tax benefits in 2009

LC Singh,

president & CEO, Nihilent
  • M&A will be the name of the game
  • Experimenting in new geographies
  • Mobile computing as the new wide platform

Phaneesh Murthy,CEO, iGATE Global


  • Higher utilization
  • Opening up of new sectors which till now

    did not do much offshoring
  • Heavier leaning and focus on integrated

    technology and operations

Dr Ajay Kela,MD & COO, Symphony

  • With the US economy slowing down and

    European firms embracing large-scale outsourcing, the Indian IT sector

    would continue to enjoy healthy growth.
  • Larger captives will increasingly partner

    with service providers, and smaller captives will fold their operations

    into existing providers.
  • Clients will look for country

    diversification and service provider with presence and scale in China, and

    India will do well as a single source provider

Anil Laud, managing director, SISL

  • Shift toward IT solutions based on

    standard packages from customized development by small firms
  • Demand for tangible benefits of investing

    in IT solutions

Vinay Deshpande, founder-chairman, Encore


  • Identification and adoption of ways of

    improving per-employee productivity
  • Reduction in business from the US as a

    percentage of total business
  • Start exploring opportunities in the

    domestic market, especially in rural areas

KR Naik, chairman, D-Link India

  • India will play an important role in

    hardware development
  • There will be big growth in hardware and

    discrete components manufacturing
  • The retail market will boom as IT products

    sell through this

Rakesh Verma, managing director, CE Info


  • Products and services will now focus on

    the domestic Indian market
  • Web services (APIs) to hasten time to

    market and leverage core competencies: With time to market playing a

    critical role in a crowded market such as India, IT companies will partner

    with others and leverage each others strengths
  • The Indian consumer navigation

    marketInternet, mobile, and in-carwill explode in India

Sunil Arora, CEO, ABS India

  • IT applications supported by telecom

    infrastructure will fine new usage
  • The SMB market will explode
  • IT will significantly impact

    socio-economic indicators

Pradeep Kar, CEO, Microland

  • Clear emergence of remote infrastructure

    management as the next growth engine for IT services company
  • Significantly increased focus of Indian

    and global IT companies in the domestic market
  • Increased entrepreneurial interests in the

    domestic mobile and the Internet market

Mohit Rampal, country manager, 3Com, India


  • Open Source Network Services
  • Adoption of unified communications in a

    major way
  • IP video and storage will emerge as a hot


Krishnakumar Natarajan, president & CEO,

IT Services, MindTree Consulting

  • Services companies will move to more

    industry focused organization structure to serve their customer better
  • Large diversified companies in India will

    start specialized shared services centers to support their diverse

    business needs

Sunil Mangalore, country manager,

Datacraft India

  • Selective, specialized IT infrastructure

  • Year of the unified communication adoption
  • Consolidation of IT infrastructure

Rohit Sharma, COO,

  • Proliferation of the animation and game

    development industry
  • PC prices going down leading to growth in

    PC penetration
  • Consolidation of the Indian Internet


Ravinder Zutshi, deputy managing director,

Samsung India

  • LCD monitor contribution to grow to over

    65% of the total monitor market.
  • Shift in the market from 15 to the 17

    and 19
  • Proliferation of large format retail


Sashi Reddi, founder & CEO, AppLabs

  • Renewed focus on building non-US business
  • More sophistication regarding currency

  • Greater emphasis on productivity

Sunil Patil, president, UBICS

  • Major revamp in business plans of Indian

    IT firms
  • Productivity of resources
  • Process automation

Prabodh Vyas, MD, Gigabyte Technologies


  • Increased penetration of broadband will

    encourage more online applications like video streaming
  • Ultra Mobile PCs or PDAs with bigger

    screens will gain market share. GPS devices will also gain market and some

    of the GPS features could be incorporated on PDAs or UMPCs.
  • Significant implementation of WiMax

Vinnie Mehta, director, MAIT

  • Domestic consumption will remain robust
  • Mobility will continue to drive the market
  • Manufacturing in India will be attractive

Ninad Karpe, MD, CA (India & SAARC)

  • Realization that investment in security

    and infrastructure management technologies is as important as investing in

    business applications
  • Embracing best practices and industry

    accepted processes, in addition to investment in technology, people
  • Strong alignment of IT to business

Rufina Fernandes, CEO, Nasscom Foundation

  • 2008 will see several companies that would

    forge partnerships with local companies to get a foothold in rural areas
  • Innovations and inventions will help

    people deliver better products and services at the bottom of the pyramid
  • While many grassroot innovators will find

    solutions, industry may come forward to help build a robust business model

    around them

Shailesh Shah, chief strategy officer,

Satyam Computers

  • Increased levels of consolidation with

    global companies of Indian origin buying overseas and vice versa
  • The trend toward global sourcing in

    Continental Europe will begin growing in earnest
  •  Increased prowess in

    vertical-specific and function-specific offerings

Safir Adeni, CEO, Sitel India

  • Acceleration of focus toward domestic

  • Migration of international business to

    other geographies that offer tax holidays
  • Further consolidation in the BPO space

    including divesture of captive units
  • Srinivasan Ramakrishnan, director general,

  • Increase in IT spending as a result of

    infrastructure spending and SME consumption
  • Visible benefits of IT growing, thanks to

    multiple factors
  • Comparative slowing down of growth in

    exports and increase in the growth of domestic market

Sanjay Kumar, CEO, vCustomer

  • Leveraging technology to increase

    efficiency and bring down costs
  • Focus on quality over scale
  • Accelerating growth in tier-2 cities

Sanjay Agarwala,director, ESS

  • The impact of the falling dollar,

    especially on the smaller exporters
  • Renewed campaigning against outsourcing to

    India with next elections coming in the US
  • Threat of recession in the US likely to

    increase the volumes being outsourced to India, but India may face very

    tough competition from other countries due to rising costs