Yahoo! and TiVo-are teaming up to blend some of their services. Under a
partnership, the two will collaborate to offer Yahoo!'s Internet-based content
and services through TiVo's digital video recording devices. Users of Yahoo's TV
page will be able to click on a record-to-TiVo button directly from a television
program listing to remotely schedule recordings.
In the coming months, possibly before the end of the year, Yahoo!'s traffic
and weather content, as well as its users' photos, will be viewable on
televisions via TiVo's broadband service and screen menu.
Sunnyvale, California—based Yahoo! is seeing tremendous growth as more
people turn to the Internet for news, entertainment, communication, and other
services. The Internet giant is also under constant pressure from rivals Google
and Microsoft to expand its own offerings.
For
both companies, TiVo in particular, let subscribers access Yahoo!'s content from
their televisions is a step towards expanding beyond basic digital video
recording services, to becoming more of an entertainment hub.
Most previous efforts, notably WebTV, were failures. But Edward Lichty, VP,
Corporate Strategy, TiVo thinks the Yahoo!-TiVo offering will be different:
"It's not about having a Web browser on your TV and having a keyboard on
your lap. It'll still be focused on the TV experience and navigating with the
remote control."
Source: www.yahoo.com