The Small, Silent Army

The IT superhighway at Pune is witnessing a new breed of roadsterssome smart

tiny toddlers whisking silently with some interesting products on the roll. Who

knows, they might overtake someone big soon

They are not denizens of giant IT parks, but strewn across the city in small

bivouacs. They are not coming out with big IPOs but energetically working on

new-generation products. They are not housing armies of code-jockeys, but lean,

mean teams burning the midnight oil. There is nothing common between them. But

they still have the same DNA. They are small, silent, and at it.

A Closer Look



Who can otherwise imagine that the open source counterpart to Symbian might

come out of one of these small companies in Pune, Celunite, that is focusing on

the mobile technology platform.

These guys (and there are 250 in this team) are gearing up to rub shoulders

with the Symbians and Microsofts of the world in Mobile operating systems. Only

10% of the staggering cell phone market is being served by high-end operating

system platforms that are churned out by Nokia (Symbian) and Microsoft, while a

special slice of this industry is dominated by BlackBerry. A bulk of the

remaining pie is still at the mercy of mid-range technologies. To top that,

there are problems on saturation cum complexity on the hardware side, better

display requisites and scalability imperatives. That should be enough reason for

someone to think of an open platform that can leverage all the innovations on

the desktop space besides enabling scripting a multitude of applications for the

middle and lower range of mobile phones. And, thats exactly what Celunite did.

We saw the goldmine of possibilities with open standards in cell phones and

wondered why hasnt the potential of another Linux been unleashed at the scale

possible in the mobile industry, explains Mahesh Veerina, CEO of Celunite.

We are a Mobile OS and Platform supplier like Symbian and Microsoft Windows

Mobile 5.0. Symbian and Microsoft primarily address the high-end phone, which is

less than 10% of the market. Our platform is targeted for what is called feature

phone segment, ie, mid-tier market, which is the largest portion of the market.

We would be going after all the major OEMs and ODMs, he says.

This venture is touted to be based on a disruptive technology. While the

likes of Motorola, Panasonic et al have already incubated a Linux group, the

standards are still undergoing the definition stage. The base of the platform

will be open that would create a new operating system for a mobile handset. Its

a tricky challenge and would need a lot of innovation, specially on the aspects

of security and Web 2.0 interface, adds Veerina. The OS is built into the

handset at the time of manufacturing. The core modules on middleware are already

part of its IP bag and an ambitious patent portfolio would serve as the icing on

the cake.

Abhi Gholap, president and CEO, Optra Systems	Dhananjay V Datar, MD, Impact Systems	Bhushan Vishwanath, director, Mindfarm Novatech	Anand Veerkar, president, Triple Point Asia

The company, now a part of LIMO (Linux and Mobile Foundation), has got $100

mn in investments from a private equity firm last year, and is on track to

bringing the product out in the market in the first quarter next year. As

Patanjali Somayaji, director of engineering, discloses, more will be shared

toward February. You will hear more on this toward the 3GSM conference.

Another such small prodigy is Impact Systems, a company that is leveraging

the Swiss Digital Pen technology in some on-the-ground areas customized for

India. Starting with the Mumbai Police, then exploring it with the traffic

police and the judiciary, the company is now trying out applications in the

healthcare space, arming doctors, and researchers with the magic pen. Dhananjay

V Datar, MD, Impact Systems is working steadily and passionately toward the next

pit-stop of healthcare applications.

The application can be taken ahead in healthcare departments. Health

surveyors in remote villages for instance can transfer data on a disease fast

and smooth to central authorities, thereby enabling effective measures for

epidemics. Similarly, research professionals and doctors can use the pen

technology to their advantage.

Explaining the Mumbai police project, Datar says, Immediate knowledge of

crime and criminals, actionable co-ordination across various police stations,

data on frequency and type of crimes, crime-affected crimes, AOO (Area of

Operation) that will come handy in faster identification, resolution, and

anticipatory measures for crimes are some key output areas.

Theres more to this small, but strong genre than mobiles and pens. Take

medical equipment and pharmaceuticals for instance. Optra Systems, an imaging

software development company, again in Pune, has undertaken work with biotech

companies in areas of proteomics, toxicology resistance, and drug discovery

companies working on new proteins. The former would entail analysis and

efficiency improvement for data gathered through imaging scanners that are

deployed in biotech areas like proteomics, toxicology resistance, and efficacy

studies. These areas have high-throughput scenarios and high-content screenings,

thereby lending to the need of software tools for analysis and cost-cum-time

savings. We are also working with some drug discovery companies for projects on

identification of new proteins to combat diseases like cancer, says president

and CEO Abhi Gholap.

Another interesting tiny thunder might be in the normally bland area of

commodity trading, where an ERP could be quite a fresh wave of change. Triple

Point Technology that sells cross-industry software solutions for supply,

trading, marketing, and movement of commodities, has been developing a product

in partnership with SAP.

We have co-developed this offering with SAP and will also jointly market

it, shares Anand Veerkar, president, Triple Point Asia. This fills the white

space in SAP fortrading and commodities and front-end planning. Scheduling part

has come from SAPs side while the front-office side is from TPT.

Another bio start-up in Pune challenged the laser market for permanent hair

removal with a unique plant-derived chemical solution emanating from a research

work on protein synthesis inhibitors. Mrinmayee Bhushan, microbiologist and

director hit upon a solution that can use plant-derived chemical for permanent

follicle destruction, if applied according to the cyclical nature of hair-growth

while her husband Bhushan Vishwanath, director, Mindfarm Novatech took it

forward. Pockets of interest in Canada and Europe have shown favorable response.

And the duo has confidently moved to the next API (Active Pharmaceutical

Ingredient) that varies in the degree of potency. The results are indeed

compelling, says Mrinmayee. The couple received good response at the World

Ayurvedic Forum too.

The list of these small wonders from Pune is not endless, but theres more

brewing than what can be accommodated in this piece. Some of these ambitions may

fizzle out, some may come out ablaze with a star product, some may challenge the

big daddies with their fresh hits, while some may be doomed to stumbling blocks

of failure.

Pratima Harigunani



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