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The Rise of Youtube ads amidst COVID-19

Organizations who provide online services can have aggressive approach in running Video ads on YouTube if their services can be availed in the lockdown.

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DQINDIA Online
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The recent research report on "The Surge of YouTube Ads amidst COVID-19" by Germin8, a social media intelligence company, highlights how brands are investing heavily in Youtube Video ads. Company  has collected a sample of 200 real-time Video Ads running on YouTube a period of one week. These Ads were collected from the videos that were listed either on the Home or Trending section of YouTube and from multiple browsers so as to minimize the user bias.

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Each ad was studied to understand the context of the ads and also about the organizations actively investing in them during the Covid-19 related lockdown. The ads were segmented under themes, sectors, frequency, and Covid-19’s influence in their communication. The report was written by a team of research analysts to ensure greater clarity of data.

Online education websites like Udemy, Unacademy, upGrad, Greatlearning, Datacamp. Udemy had the highest number of ads and on courses like Sketching, Python, Personality Development. In many ads, it ran an offer of 90% Discount on courses catering to the needs of students as well as working professionals.

Whereas Netflix and Amazon Prime had the highest number of ads. Netflix had the maximum Share of Voice and invested heavily in promoting their series.

In the research it was also observed that some organizations used Covid-19 related communication in their ads, urging people to stay home. Out of 65 distinct organizations, 9 have created their ad content around COVID – 19. It can be observed that the organizations that deal Offline ran more ads using COVID factor when compared to the ones who provide Online services.

Organizations that deal offline but wish to be in the eyes of the users must adapt their communication to Covid-19 or run a campaign instead of creating the content which is completely dedicated in promoting their products or services. Investing more now can easily increase their share of voice as only a few institutions are using this strategy.

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