The Next 50#73 Geometric

In spite of posting a weak dollar revenue growth for the fourth quarter, Geometric was able to clock `1,095 crore revenue in FY2013-14. The company, providing service in product lifecycle management, global engineering and offshore software development solutions, over the last three years has been undergoing structural changes. It has also invested substantially in changing its global market strategy.

Last year, the company underwent some real drastic steps. This included cutting client list from 140 to just over 70.

It was very difficult for the company to maintain their relationship with others because they were really small and serving them becoming difficult.

The company also moved its P&L responsibility to vertical head making them more accountable. The company also re-implemented a SAP program that brings Geometric on one system.

Other changes included training of sales team to ‘value sell' rather than taking orders. Among the major key win Geometric has signed an application maintenance contract with Volvo Cars, covering major applications from computer aided design (CAD) and Product Lifecycle Management (PLM) landscape.