The Next 50#89 Tata Elxsi

Tata Elxsi, the subsidiary of Tata Group that offers design services like embedded product design, industrial design and animation, entered the top 100 list this time, ranked at #89. The company pulled off a good improvement in its topline and bottomline performance as compared to last year, posting revenue growth of 25%.

The company's strategy was to focus on growing its revenues from the embedded and industrial design services, on solutions and services in the systems integration business, and on containing costs of its animation and visual effects business. The software development and services segment accounted for around 86% of the revenues.

The company intends to continue investment in technology IP development, especially those related to broadcast, automotive, and multimedia.

A key highlight was the industrial design division working with GVK to create an enhanced experience for travellers at Mumbai International Airport's new integrated Terminal 2.

The Visual Computing Labs (VCL) division winning the 2013 Filmfare award for the Best Visual Effects for "Dhoom 3" was another high point.