The Next 50#62 Neoteric Informatique

Neoteric saw a revenue drop by 8%. The company is now focusing to engage with channel partners and inch closer to its larger objective of taking technology-distribution and consumption in India to the next level.

It has expanded into overseas market by penetrating into Australia and Dubai markets. The company managed to add few more products in its portfolio like LG monitors and the Corsair line of memory products, signed up Xerox for both stock-and-sell and B2B, got associated with Emerson for both online and line-interactive range of products. The company also made a foray into mainstream Acer business. It has also beefed up its retail-connect business and developed a strong consumer accessories portfolio

It also kicked off Bowers & Wilkins (B&W), mainly targeted at the Apple stores, further building its accessories portfolio. ADATA Technology, a manufacturer of high-performance DRAM modules and NAND Flash application products, tied-up with neoteric as its national distributor. Neoteric will now handle ADATA's distribution of external HDDs, USB flash drives, SSDs, memory cards and mobile accessories.