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The Next 50:#51 Apple India

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DQI Bureau
New Update

In FY14, Apple India continued its growth momentum with substantial growth of 28%. Its revenues zoomed to `1,823 crore in FY14 from `1,423 crore last year. Its growth was mainly fuelled by iPad sales. Dataquest does not include the revenues from the smartphones and mobile business. So Apple's `1,823 crore is a revenue garnered through the sale of iPads, Macbook, and iMac business.

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In FY14, the company received an overwhelming response for its iPad Air launched in the latter part of 2013. The company witnessed high adoption in metros for its tablet. Today, Apple iPad boasts of the #2 position in the Indian market after Samsung.

The company invested heavily on advertising and gaining marketshare through its national distributor-Redington India. However, unlike other geographies the latter part of 2013 was abuzz with reports of Apple's margins declining. In addition, it continued to target the high-end users for its PC business as MacBook Air and other products continued to perform better. It enhanced its reach through LFRs (Large Format Retail). It is expected to give tough times to rivals such as Samsung and other local players in the tablet race as a couple of launches are in line for this year.

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