The Next 30:#27 Acer India

With the PC business getting extremely competitive prompted Acer to make few changes-for better market penetration, the company's internal infrastructure got segregated into two separate SBUs-commercial business unit and consumer business unit-this ushered in greater focus into operations. If we look at the year went by, the company during the year with aggressive forays into social media campaigning that paid good dividends. As we look at the commercial business, as a strategy, Acer's focus was mainly on BFSI, government, eGovernance projects, and education. In terms of corporate, with Windows XP being sunsetted enabled the company to pitch in for refresh for newer Windows versions. On the GTM, Acer expanded its reach to tier-2 and -3 cities through the outreach program.

As we look at the key customer wins, government as a vertical saw some good wins. It secured mandates from Governments of Tamilnadu, Rajasthan, Odisha, Kerala and other wins like MPLUN, HPSEDC, and Infosys. Apart from this in the banking space, Acer's penetration has been deep, predominantly in the PSU banks, private banks, and gramin banks.

Some of the large projects undertaken on the BFSI encompassed State Bank of India, State Bank of Hyderabad, State Bank of Mysore, Canara Bank, Bank of Baroda, HDFC Bank, Axis Bank, IDBI Bank, and Corporation Bank.

Meanwhile the insurance sector it had wins like-The New India Insurance Co, United India Insurance Co, and other private insurance companies.