The need of the hour is an educated populace

How did the idea of Extramarks.com come to you?



India is a young nation with over 50% of its population below the age of 25

and is also among the fastest growing economies in the world but is now

ironically seeing shortages in the skilled workforce. The need of the hour is an

educated populace. People of India have been dramatically exposed to the world

with the advent of cable television, infotainment and a rapid explosion of

opportunities of all kinds. The only thing that is bigger is the competition in

the market place for education. Only a small number of children opt for

professional courses through entrance exams. The rest go to colleges and

universities where the criterion of admission is marks in the CBSE exams at the

terminal stagemostly class XII. Currently, only schools focus on this aspect.

The only support system available is a system of private tutors. Considering all

these issues, we decided to start Extramarks.com.

How does Extramarks.com help in solving the issue?



Extramarks.com starts with a clear focus. The focus is on supporting children of
classes 6-12 in schools with the CBSE syllabus. It does so after the school

hours and with advice, support, and tutoring that is of high quality. It

leverages technology to allow the support to be provided at a cost that is much

lower than the private tutor system with a quality that is consistent and

visibly higher.

Atul Kulshrestha, chairman and originator, Extramarks.com

Since India is largely a touch and feel market, do you think an online

tuition portal would be really helpful for students?



In the US, the worlds largest education market, online tutoring is a $4 bn

industry and is growing at an estimated rate of 10-15% per annum. In other parts

of the world too, online tutoring is picking up in a big way, thanks to its

value for money proposition, convenience, and increasing accessibility to the

Internet. The worldwide market for online tutoring is estimated to be around $12

bn. In India, as computer penetration and access to Internet and broadband

connection goes up, e-tutoring is set to grow at a fast pace.

There are several other online education players who provide tutorials and

guides for students. How is Extramarks.com different?



If you talk about other online players, their primary focus is to provide

online tutoring or animated content. Our way of functioning is totally different

from them as we provide complete after school study support with a quick

response application. Our portal is a place where students, teachers, and

parents can come and interact in a Live environment.

Kumar Anshuman



maildqindia@cybermedia.co.in