The need for digitalization is setting newer trends in Indian enterprises - Tarun Kaura, Director – Technology Sales, India, Symantec

What are the factors pushing companies to adopt digitalization?

In the last few years, enterprises have undergone a radical change in the way they function. Today, most companies use digital technology in some form or the other to fulfill the insatiable need to remain agile and competitive. In its Global technology M&A, Ernst & Young captures five megatrends that are driving digital transformation across industries—namely, smart mobility, social networking, cloud computing, big data analytics, and accelerated technology adaptation. Additionally, trends such as, consumerization of IT continue to impact the enterprise IT ecosystem in India and across the globe. Thus, the need for digitalization is setting newer trends in Indian enterprises.

Please describe your key offerings in the digital space. How are these playing out in comparison to your competitors'?

Symantec has significant competitive advantages with market-leading expertise in information protection. This is backed by years of innovation, focus, and industry leading global intelligence network and solutions. Symantec is the only company that touches the entire lifecycle of data to keep it protected – from where it’s kept, to who has access to it and finally how it’s guarded. With its crown jewel, Global Intelligent Network (GIN) - world's largest civilian cyber intelligence threat network, makes Symantec’s products smarter and gives an insight into how to thwart attackers.

With an increase in targeted attacks, what organizations need today is security across all control points working together, with incident response capabilities and global information intelligence, to beat the bad guys. With Advanced Threat Protection (ATP), we’re bringing that powerful arsenal to the market. This entirely new approach to ATP, where Symantec is unveiling a roadmap of integrated solutions that demonstrates the security innovation power. Only this approach can help customers solve their most complex problems including the complexities that arise from digital transformation among enterprises.

As digital transformation drive becomes stronger, what will be the opportunities for enterprise buyers and their vendors?

Indian organizations are going through a digital evolution that will further augment large volumes of data generation- calling for the efficient protection, organizing and analysis of this data. At Symantec, our emphasis would be on resolving the information protection issues faced by Indian organizations and also to make their security armor self-sufficient and intelligent.

How are you dealing with changing expectations of the enterprises with respect to your offerings?

Currently, many businesses lack holistic IT security practices and technologies to deal with the new set of challenges posed by the advanced threats. With adversaries targeting all control points from the gateway to email to the endpoint, organizations now need an integrated security solution that ensures a holistic security coverage. More often than not, enterprises are overwhelmed with massive amounts of incidents, too many false positives and a laundry list of manual processes to be tackled without the staffing and skill sets needed to win against these attacks. Symantec’s ATP approach also embraces Symantec Managed Security Services -Advanced Threat Protection (MSS-ATP), that significantly reduces the time it takes to detect, prioritize, and respond to security incidents by producing integration between its endpoint security and third-party network security vendors’ products. This data enables customers to rapidly and effectively contain, investigate and remediate unknown and zero day attacks that evade traditional security solutions. By prioritizing real threats, IT organizations can reduce false positives and operating costs and ensure that they are protecting against the most significant vulnerabilities.

Can you name some clients that are using your solutions?

As of now, 95% of Fortune 500 companies are Symantec customers. While we continue our focus on sectors like be BFSI, Telecom, Government, IT and ITeS that have traditionally been early adopters of security solutions, we are also seeing other sectors such as manufacturing and pharmaceuticals recognizing the need. Due to the amount of critical data, volume of endpoints and the vastness of the operations in the companies operating in these verticals, information protection continues to play a pivotal role.