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Features

The Mobility Thrust

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DQI Bureau
New Update

At its recent 'Magical Mobility Launch' event in Hong Kong, HP added five
consumer notebooks, two commercial notebooks, two handhelds, and two wireless
digital projectors to its portfolio. In 2006, HP will continue to build upon its
worldwide mobility initiative launched last year. The company had unveiled a
slew of new mobility products, services, solutions, and alliances, as it kicked
off a worldwide mobility initiative, declaring 2005 as the 'Year for
Mobility'.

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HP's
expertise spans across the mobility spectrum, offering consumers a
superior mobile experience

With the growing traction towards 'anytime, anywhere access' among both
the enterprise and consumer market segments, vendors in the last 1-2 years, have
been increasingly making their strategies around mobility, in an effort to
partake a share of this growing pie. The new line-up is targeted at
strengthening HP's position in the fast growing mobility space. According to
See Chin-Teik, vice president of Consumer Products and Mobile Business Group, HP
Personal Systems Group, Asia Pacific and Japan, HP is uniquely anchored in the
mobility market to realize the vision of a seamless web where mobile consumers
work and play effortlessly. “HP's unrivalled expertise spans across the
entire mobility spectrum from devices, servers, and infrastructure, to software
and services, offering consumers a superior mobile experience,” he added.

The New Line-Up in the
Mobility Portfolio

HP Consumer Notebook
PCs


HP announced new and updated consumer notebook PC lines powered with Intel
Centrino Duo Mobile Technology. This includes a range of digital
entertainment HP Pavilion Notebook PCs with three models, Pavilion dv1600,
dv5100, and dv800, and new Compaq Presario Notebook with two models
Presario V2600, V5100.

HP Commercial Notebook
PCs


HP has launched two new commercial notebook series, Compaq 9400 Notebook
PC and HP Compaq 6300 Notebook PC. The notebooks are powered with the
Intel Core Duo processor technology, which enables users to simultaneously
run multiple applications. Both the notebooks are targeted at providing
high performance computing to professionals on the move.

HP Handheld Devices


The recently introduced HP iPAQ rw6800 Multimedia Messenger Series
provides various connectivity modes including tri-band (850/900/1800) GSM
voice connectivity, GPRS, and Bluetooth connectivity along with features
such as Pushmail and Pocket MSN. It is based on Microsoft Windows Mobile
5.0 Phone Edition, providing a suite of Microsoft applications.

HP also launched the HP
iPAQ hw6900 Mobile Messenger. Thereby, enhancing its HP iPAQ hw6515 Mobile
Messenger, an integrated GPS navigation handheld device launched last
year, with WiFi connectivity.



Digital Projectors




HP has unveiled two new digital projectors, HP mp3322 Digital Projector
and HP xp7010/7030 Digital Projector. While the former is a mobile digital
projector designed for professionals on the move, the latter is a high
performance digital projector with high image quality for presentations in
large conference rooms and auditoriums.
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One of the key highlights was the launch of the first Designed In Asia For
Asia (DIAFA) product for the year 2006, the HP iPAQ rw6800 Multimedia Messenger.
The DIAFA initiative is targeted at bringing out products, which are
specifically designed, developed, and manufactured to meet the unique
requirements of the Asian markets. According to Chin-Teik, “The DIAFA
initiative helps us focus on innovation so as to create products that meet the
unique needs of Asian customers. Our customers have shown us that the unique
DIAFA products work for them. DIAFA products are one of the key contributors to
the AP PSG business.”

Highlighting some key trends in the handheld segment, Chin-Teik said that
though the traditional pen-based PDA market will continue to exist for the time
being, it will eventually be a small market over the next few years as the focus
will be primarily be on the smart phone devices.

Shipra Arora

shipraa@cybermedia.co.in