At every point in an organizational life span the functional points remain
constant, namely people, product and image. It is not in dispute that brilliant
employees have created high-level opportunities for companies and turned such
companies into household names. In the same analysis some companies have got
into a quagmire and disappeared due to substandard or mediocre level people or
brilliant professionals diving into uncharted territories beyond their
competencies. Whilst it is easy to quantify such a cycle for a product company,
or a manufacturing company it becomes an onerous challenge for software services
companies where identification of top-flight talent can be daunting. If we go
back to the basics, certain questions loom ahead like huge amber lights. This
could be classified under the following heads:
- Types of Sales and technical staff
-
Sources of recruitment
-
Qualification level
-
Male/Female
-
Preferred Age
-
How does one read and understand a resume
-
Incentives
-
Salary levelÂ
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In the software services segment the experimentation of sales
and technical staff have been the maximum. The issues to consider is a success
mix which can be attributed to the organizational culture and values and the
service level that it provides to customers and the geographical reach.
When it comes to the source of brainpower, the answer is
fairly simple. You can either grow them or you can grab them. A wise policy
would be to have a blend of homegrown and a correct number of lateral hires
joining in. The eternal debate continues on what should be a minimum standard in
the educational qualification of a software candidate. The common denominator
that is accepted is the ever-changing dynamics of the technological advancements
and the growth factor, all of which leads to the obsolescence issue. When an
employee gets obsolete the option is to push him to a corner or decide to
replace him.
Organizations tend to get wooly over gender issues trying to
formulate an internal strategy that appears politically correct. In the coming
years it would be common to find a 70:30 ration of Male to Female in the
software services industry with 10% of the top slots in management and
architecture being occupied by females. A lot of research has been done on the
burn rate of a software specialist. An organizational age level of 30 years in
the software services segment is healthy to maintain the push pull equilibrium.
It is always wiser to invest ones time, money and energy in recruiting talent
and should be given the same importance as investing in technology purchase or
acquisition. The key word is due diligence, which would reduce the revolving
door concept and can easily be turned into a turning leaf model. (In the turning
leaf model, the leaves change colors and reemerges into full bloom in a cyclical
period).
Again in the software services segment of the industry
incentives will play a key role in hiring and retaining competencies especially
in an ever-evolving market place. Compensation has always been a contentious
issue. The best answer in terms of compensation structuring is to first
understand the capacity of the organization in terms of absorbing human capital,
and having a mechanism to measure performance and reward performance and keep
all this in a standard transparent umbrella.
In the final analysis the software services segment will have
to grapple with a high demand in work being outsourced with a very demanding and
knowledgeable client base with an equally demanding workforce. What is therefore
needed is the moral courage within the organization and holding on to values
that our dear to the organization.
Joseph P Abraham
The author is director and senior vice-president at Satyam Computer Services