The DQ 36-40

Advantage India

There was no denying the impact of the slowdown especially in JFM, but thats
a no-brainer for a service provider whose 57% revenues came from BFSI. What was
creditable was that Syntel still managed to growthanks to its existing
strategic relations with the likes of AIG, FedEx and Dana. While clamoring for
newer clients might be the stylish thing to do in better times, the fact that
the top three clients accounted for 47% of the revenues, the top five 59% and
the top ten 74%, helped Syntel tackle better the negative impact of price
reductions and reduced fixed cost coverage. These impacts were partially offset
by the depreciation in rupee plus improved offshore (read India) utilization to
82%.

RANK 36	Syntel India
Keshav Murugesh , CEO
Highlights Amit Chatterjee joined as head, Europe and L Shekhar as head, RIM Practice Sponsored the website and database development of Indias first Marrow Donor Registry Partnered Global Analytics to provide fraud detection services l Start-up Year: 1992 l Products & Services: IT services, KPO l Employees: 9,800 (in India) l Address: Unit 69, SDF III, SEEPZ, Andheri (East), Mumbai 400096 l Tel: 02240470100 l Fax: 02228291179 l Website: www.syntelinc.com

The $35 mn investment in 2008 and another $35 mn in 2009 for setting up SEZs
in Pune and Chennai seem to have paid off. Not only ADM, but having more KPO
work enabled Syntel to leverage the India advantage better than most. The
domestic foray started in FY 08 is starting to pay dividends toofrom earlier
servicing only Reliance Money, Syntel handled all ADAG companies in FY 09.

Despite all Odds

Its customers were in the news for all the wrong reasons. Polaris largest
customer and part-owner, Citigroup, got into major trouble. American insurer AIG,
with whom the company had a JV and had signed a professional services deal in
August, filed for bankruptcy a month later. And finally Lehman was also a
customer, if not a large one, for Polaris. Yet, Polaris managed to grow 18%.
Part of that was because of its income from new areas like insurance, where it
built its Intellect Insurance, after acquisition of a small US firm, SEEC.
Another contributor was the spectacular growth (92%) in Polaris Retail Infotech,
its retail arm, especially in H2. Internally, it also launched what it calls
Polaris 3.0, a strategy for emerging markets, wherein it identified one market
in each regionChile in America, Egypt in the Middle East, and Vietnam in APAC.
India of course remains a focus, where it has stepped up activity but is yet to
succeed in new areas like lending platforms.

RANK 37	Polaris Software Lab
Arun Jain, CEO
Highlights Aggressive focus on the domestic market significantly upped its Indian sales force Launched an insurance concept lab in partnership with Microsoft l Start-up Year: 1995 l Products & Services: BFSI products and services l Employees: 7,100 l Address: 244, Polaris House, Anna Salai, Chennai 600006 l Tel: 04428524154 l Fax: 04428523280 l Website: www.polaris.co.in

There were speculations that Citi, which holds more than 40% in the company,
was looking at divesting, which the company has denied.

Securing Leadership

Symantec has entered the DQ Top50 club for the first time, thanks to its
enhanced leadership position across a host of segments includingsecure content
and threat management, security and vulnerability management, data protection
and recovery, as well as archival and hierarchical software management. While
there were niche vendors who competed in individual areas, no one could match
Symantecs broad span. The global acquisitions (seven in FY 09) further widened
the scope of Symantec offerings in India.

RANK 38	Symantec India
Vishal Dhupar, MD
Highlights Discontinued e4e relation following credit card leak Announced free unlimited English language support for Norton in India by chat or phone support during local business hours for one year  l Start-up Year: 1999 l Products & Services: Security, storage software & services l Employees: 2,700 l Address: 403/503, C Wing, Fortune 2000, Bandra Kurla Complex, Bandra (East), Mumbai 400051 l Tel: 02266950227 l Fax: 02266750398 l Website: www.symantec.com

The year was marked by important launches in the Norton family in India.
Norton Internet Security 2009 and Norton Antivirus 2009 were launched in October
2008. Later in March, Norton 360v3.0 was launched. To support this consumer
thrust, Symantec expanded its reach in tier-2 and tier-3 cities by more than 30%
and doubled the number of locations covered. While India became an important
market for Symantec, the R&D facilities in Pune and Chennai still remained the
cynosure of all eyes. In FY 09, these two centers accounted for 35% of
Symantecs global workforce

Restructuring Woes

Samsungs sharp drop in revenues could be attributed to a combination of
factors including the global slowdown, 40% price drop in the LCD monitor market,
phase-out of CRTs, internal restructuring, and subsequent business realignment.

RANK 39	Samsung India
Ranjit Yadav , director IT
Highlights
25% increase in overall channel network Renewed focus towards enhancing upcountry reach and partner network Good growth in printer business as Samsung signed off the year with 19% market share in laser printers and MFPs
 l Start-up Year: 2000 l Products & Services: Monitors, netbooks, printers, HDD & OMS l Employees: 102 l Address: 7th & 8th Floor, IFCI Tower, 61, Nehru Place, New Delhi 110019 l Tel: 01141511234 l Fax: 01141608818 l Website: www.samsung.com/in

FY 09 was a year of massive internal restructuring that saw crucial changes
in the management level. Samsung reorganized its IT business into two
verticalsVolume and Value, and horizontally integrated retail, B2B and
marketing across both the verticals. The volume business, comprising LCD
monitors, HDDs, OMS and notebook PCs is now being led by Gurpreet Brar while the
printer business is driven by Uday Bhatt, both reporting to Ranjit Yadav.

While 60% of Samsungs business came from monitors, 30% came from printers,
and the remaining 10% from HDD and OMS. With the launch of netbooks, the ratio
is likely to change this year.

Visual Leader

FY 09 was significant for LG as it strongly established its position as the
leader in the Indian monitors market. According to IDC, while it had trailed
Samsung by nearly four points in AMJ, by OND the company was leading with 21%
market share. More significant was its growth from 19% to 35% in the non-bundled
monitor segment. With LG gradually moving out of CRT production, the focus was
firmly on LCD, where it enjoyed 30% market share in last two quarters.

RANK 40	LG India
Moon B Shin, MD
Highlights Appointed new regional distributors and VARs across top eight cities in India Added new market segments, including corporate and SMEs Introduced network monitors (PC virtualization) targeting B2B customers  l Start-up Year: 1997 l Products & Services: Monitors, desktops, notebooks, optical drives l Address: Plot No 51, Udyog Vihar, Surajpur-Kasna Road, Greater Noida 201306 l Tel: 0120 2560900, 01202560940 l Fax: 012022628171 l Website: www.in.lge.com

LGs new B2B vertical recorded impressive growth, contributing 30% to its
overall revenues. The company expanded its pan-India channel base and increased
its regional focus. It also beefed up its production capacity in India with 90%
of its monitors getting manufactured locally, up from 70%. The companys move to
launch TV commercials for LCD monitors helped it achieve greater brand
visibility, resulting in increased B2C sales.

LG consolidated its numero uno position for ODDs in India with nearly half
the market share. It sold 2 mn units of DVD writers and introduced Blu-Ray ODD
devices in India for the first time.