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The DQ 21 - 25

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DQI Bureau
New Update

21|Patni Computers : In Choppy Waters

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It is said that trouble comes in threes. So was

the case with Patni, one of Indias oldest IT companies. First, the dollar

depreciation and the US slowdown spelt danger with North America accounting for

78% of revenues (down 2% from last year). Secondly, the company faced a churn of

its top clients, especially in telecom due to vendor consolidation. Finally,

throughout the year, Patni was in the news for all the wrong reasons, from

alleged dispute between the owners to possible sell out. Result: almost zero

growth in rupee terms and goodbye to the DQ Top20 club.

A major re-haul was put in motion by

restructuring business lines with the thinning of verticals to reduce

inefficiencies. The executive team was revamped with new COO, CFO, and HR head

appointed among others. On the positive side, product engineering grew by 50%.

This could be Patnis trump card in the years to come. The high onsite-offshore

ratiohighest among all large Indian IT services firmscould however be a

worrying factor, along with over-dependence on North America.

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NK Patni,

Chairman & CEO































color=#df8900>Highlights color=#45a12a>

color=#45a12a size=1>u color=#45a12a face="Verdana" size="1">

Top 10 concentration went down
from 53% to 47%




color=#45a12a size=1>u Non

US growth was three times that of revenue growth



color=#45a12a size=1>u To

focus on increasing solutions; increasing sales productivity;

geographic diversification in 2008















l
Start-up Year: 1978 l

Products & Services: IT, product engineering, and

infrastructure management services l

Employees: 14,976 l Branches: 42

l Address: Akruti, MIDC, Cross

Road No. 21, Andheri (East), Mumbai 400 093

l Tel: +91-022- 66930500

l Fax: +91-022- 66930211

l Website:

www.patni.com

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22|APC-MGE

: The New Avatar



This was the first year after APC-MGE completed its Schneider Electric India

business unit following APCs acquisition by Schneider and subsequent merger

with MGE UPS. With energy efficiency high on the agenda of several Indian

corporates, APC-MGE tried to leverage the parents global reputation in

providing energy efficient solutions for enterprise data centers.

border=0>























Pankaj

Sharma, President



India Operations

































color=#df8900>Highlights color=#45a12a>

color=#45a12a size=1>u Tied up with retail stores like Big Bazaar and eZones for

mobile accessories



color=#45a12a size=1>u Launched 1KVA UPS targeted at home users



color=#45a12a size=1>u Lost an order from a telecom service provider to its

competitor

















l Start-up Year: 1999

l Products & Services:

Critical power and cooling solutions

l Address: 27, Lavalle

Road, Bangalore-560001 l Tel: +91-080-22213798

l Fax:+91-080-22213816



l Website:
www.apc-mge.com

The company also joined the Sun Microsystems-initiated eco-consortium in

India. In another strategic move APC-MGE forayed into mobile accessories to tap

the growing Indian mobile workforce.

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The organizational restructuring expectedly led to some management reshuffle.

The previous APC country general manager Pankaj Sharma was promoted as

president, APC-MGE for India, Sri Lanka, and Bangladesh. Subsequently, Srinivas

Chebbi, the erstwhile Schneider Electric regional director in Northern Emirates,

Dubai and Oman took over as the country general manager. There have been

complaints on service issues. The entry of chinese players have impacted APC-MGE

in the low-end UPS market.

23|Moser

Baer : Version 2.0




After shaking up the pre-recorded DVD market last year, Moser Baer took the
logical but risky step of entering the highly competitive consumer electronics

and PC peripherals business. It launched its range of LCD TVs, DVD players, and

digital photo frames. And followed it up by entering into tie-ups with retail

chains like Croma, e-zone, Spencer, Max, and Jumbothere are plans to set up

twenty exclusive Moser Baer outlets this year. It is clearly playing on its twin

strengths of low-cost manufacturing and distribution.

Moser Baer also launched ODDs in collaboration with Philips, Taiwan and Lite-On

Digital (called Moser Baer-Lite-on). It partnered China-based LDK Solar and

Norway-based REC Group to sell and deliver high quality multi-crystalline

silicon wafers. It set up a Rs 2,000 crore manufacturing facility in Tamil Nadu

to make photovoltaic and nanotechnology products, and electronic storage media.

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However, with the transformation still underway, Moser Baer saw negative

growth, which resulted in its exit from the DQTop20 club after being there

nearly a decade.

border=0>























Ratul Puri,

CEO



































color=#df8900 size="2" face="Verdana">Highlights color=#45a12a face="Verdana" size="1">

color=#45a12a size=1>u A consortium of investors led by IDFC Private Equity, GIC

Special Investments, CDC GROUP plc, and IDFC to invest Rs 400
crore in its wholly owned photovoltaic subsidiary




color=#45a12a size=1>u Moser Baer Solar PLC raised $1.50 bn for investing in the

545 MW Thin Film PV Capacity

















l Start-up Year: 1983

l Products & Services:

Optical and magnetic storage media, audio cassettes/

diskettes, film CDs and DVDs and packaging options

l Branches: 4

l Address: 43 B Okhla Industrial Estate, Phase

III, New Delhi l Website:

www.moserbaer.in

l Tel:

+91-11-41635211



24|MphasiS :

Stable, for Now




MphasiS impressed with more than 40% growth (excluding BPO). Integration with
EDS has been smooth with as much as 43% of MphasiS revenue coming through EDS in

FY 08. CEO, Jeya Kumar started focusing on the next set of priorities such as

quality and talent management. That included appointment of a chief quality

officer and setting up of the EDS Learning & Leadership Academy in Mangalore.

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In terms of revenue break-up, MphasiS is yet to get into the same league as

the top-tier vendors though. ADM is still huge, though its share dropped from

68% in FY 07 to 65% in FY 08. BPO revenue dropped from 24% to 22% while

infrastructure management/helpdesk services grew from 8% to 13%. In absolute

terms, the company expects IM/helpdesk to grow about 70% this year. BPOlargely

driven by the domestic market will grow by around 15%.

This year the companys strategic agenda includes increasing domestic sales

focus, take learning from Indian customer services to overseas clients,

platformizing some BPO offerings while continuing its thrust on leadership

development. However, with HP taking over EDS, its delivery strategy may go

through another round of change.

border=0>























Jeya Kumar,

CEO



































color=#df8900 size="2" face="Verdana">Highlights color=#45a12a face="Verdana" size="1">

color=#45a12a size=1>u In

terms of geography, US revenue share came down from 70% in FY
07 to 67% in FY 08, while Europes share increased from 16%

to 20%




color=#45a12a size=1>u Appointed Ramesh Gudalur to head BPO



color=#45a12a size=1>u Added new facilities in Indore and Puducherry

















l Start-up Year: 1992

l Products & Services: IT

services l Employees: 27, 047 (including 12,829 in BPO)

l

Address: Bagmane Technology Park (Lakeview), Byrasandra, CV

Raman Nagar, Bangalore-560 093 l Tel/Fax:+91-80-25346760

l Website:

www.mphasis.com

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25|Samsung India Electronics : Facing the Slump



Call it a case of sacrificing todays gains for a better future. Samsung,

which dominated the monitor market for so long, saw competitors like TPV and

Acer gaining prominence, and eating into its market share, primarily because of

its de-focused 15 CRT business.

border=0>























SH Oh, MD



































color=#df8900 size="2" face="Verdana">Highlights color=#45a12a face="Verdana" size="1">

color=#45a12a size=1>u Intensified

its retail strategy with tie-ups with large format retail
stores




color=#45a12a size=1>u Plans to set up its own IT retail stores, and expand

Digital Zones in FY 08



color=#45a12a size=1>u Expanded its R&D operations in India, by setting up a new

software R&D center at Noida











l Start-up Year: 2000

l Products & Services:

Color Monitors, Printers, HDD, OMS l Address: 7th & 8th Floor, IFCI Tower, 61, Nehru Place, New Delhi-110019



l Tel: +91-011- 41511234 l Fax: +91-011-41608818/19
l Website:

www.samsung.com/in



However, its LCD business, which accounted for 65%, of its revenues can well

put it back in fast gear as the market moves to LCD in a more decided way. In

fact, the company has plans to phase out CRTs over in the not so distant future.

In addition, the company plans to re-enter the notebook market to ride on the

high growth wave in the notebook market as the desktop market slumps at lower

growth rates.

During the year, Samsung created new teams for retail and corporate

customers. The B2B team for handling corporate customers has been set up in

Delhi, Kolkata, Bangalore, Chennai, Hyderabad, and Mumbai. Samsung added around

sixty corporate partners taking the total number of corporate partners to over

100.

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