The Chennai Angels (TCA) announced a seed investment of Rs 1.1 crore in E-Vegetailing Private Limited, a Chennai-based start-up engaged in selling farm fresh vegetables procured directly from farmers and delivered to customers with its innovative technology backend. Gowri Shankar Subramanian, CEO and Co-founder, Aspire Systems, led the round on behalf of The Chennai Angels. This capital will be used by E-Vegetailing to build its farmer network, increase procurement points and enhance its logistics operations.
E-Vegetailing was started in 2014 with the vision of providing quality vegetables to consumers directly from farmers. The company aims to bridge the gap between consumers and farmers by providing a web-based platform for people across cities to get premium quality produce at the best price for their daily requirements. The company currently serves over 10,000 kg/day in and around Chennai.
This is the first round of funding that the company is receiving since its inception. Edwin Rajamohan, Founder CEO, E-Vegetailing said, “We are thrilled to receive our first round of investment from The Chennai Angels. This capital will help us scale up our business and simultaneously enhance our seamless farm-to-door solution. We will be growing the business with a multi-pronged approach; increase the customer base, expand into various verticals and scale up procurement from the 10,000 to 50000 kg/day mark.”
Commenting on the investment, Gowri Shankar Subramanian said, "We strongly believe that E-Vegetailing has the potential to forge a strong and productive relationship with farmers to further our common focus on increasing efficiencies in the farm-to-fork supply-chain and creating a technology enabled business supporting the requirements of farmers and customers, both individuals and businesses.”