The buying sentiment is coming back

With the recession impacting businesses around the

world, how has HP PSG fared in the last one year?



Perhaps, barring a few months last year when the entire industry went

through a lean phase, I can confidently say that HP India has seen good growth

in the last one year. And an indication of our growth has been the series of

launches including HP Minis, All In Ones (AIO), ThinClients, Workstations and

the likes. We have also refreshed our commercial line of notebooks from ProBooks

to EliteBooks. In terms of customer experience programs, when we introduce any

new product or solution it has to do with enhancing the customer experience. For

instance, our multi-seat solution targeted at the education sector brings down

TCO, lowers power consumption since PCs are energy efficient; enabling students

with special needs using these solutions by way of Touchsmart PCs.

In the last two to three years, Dell India has geared

up to pose stiff competition. Your take?



I would not want to comment on the competition. However, I would like to add

here that the kind of PC penetration that we have, I believe there is scope of

growth for all. Our strategy is not driven by competition; instead it is the

customer needs which drive us. We are constantly learning what the customer

wants and improving in terms of products and solutions, resulting in innovation

and delivery. Even as our competitors may be focusing on specific geographies,

we at HP think globally.

What will be your strategy to target the growing SMB

market?



In order to target the SMB space, we have HP certified partners who offer

customer-centric solutions based on customer requirements in terms of product,

solution, configuration, etc. At HP we have strong channel relations with

partners for whom we encourage skill building, information sharing to enable

more skill-set building for partners as well as to upscale their operations.

With PSG sales down in the last year or so, what will

be your strategy to grow business this year?



While the overall industry went through a lean patch, PSG has been able to

work profitably in India; the buying sentiment is coming back and we do see

positive trends. In the APAC, PSG has seen a growth of 26% y-o-y. The strategy

this year will be to increase customer satisfaction and bring out solutions

targeted at specific customers.

Stuti Das



stutid@cybermedia.co.in