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The Battle Heats Up

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DQI Bureau
New Update

Information lifecycle management, or ILM, has been one of the hottest

technology concepts in recent times. While the concept came into vogue about

three years back, it is really starting to gain traction now-primarily driven

by regulatory requirements that require storage of information for some length

of time. This implicitly translates into high storage but low retrieval

requirements, and it is exactly here that ILC comes into play.

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The common consensus is that HP and EMC have zoomed ahead of others to

compete for the ILM numero uno. Though they share a common aim, Pramod Deshpande,

CIO, NSDL, feels that their reasons for taking the ILM gambit are different. In

today's environment, EMC has realized that only storage hardware could never

take it into the big league of IT companies. For HP, the reasons are more

down-to-earth-barring some success in nearline storage, it has failed to

create much impression like storage specialists EMC, NetApps, or Veritas. Now it

wants to leverage ILM as a medium not only to gain brownie points on the storage

front, but also to use it to push its entire enterprise range of hardware and

software applications.

HP is taking a holistic approach to ILM, which it claims is better than EMC's.

While EMC treats ILM as a storage-oriented issue, HP sees ILM as a function of

overall business processes. Therefore, HP will supply its own products,

including hardware, as well as its storage resource management software, in the

package. Bolstered by a range of acquisitions that have filled its storage

management software and data archiving gaps, EMC is highlighting its plan for

ILM, which is the next step following the solidification of its automated

network storage plan.

Filling the Gaps
EMC acquired Legato, Documentum and VMWare to bolster its ILM strategy. HP's buying spree, as part of its ILM strategy, has been more muted than EMC. Amongst notable names, it has acquired Persist Technologies.
EMC HP
Legato brings a heterogeneous portfolio of storage applications, with know-how in backup and restore, data replication and archiving, as well as a few specific applications.

Documentum provides an app-level component.  VMware simplifies software configuration by taking hardware nuances out of the equation. 
With Persist archiving software, HP expects to deliver archiving tools aimed at the regulatory compliance market. When integrated with HP ProLiant servers and ProCurve switches, the Persist software creates an active archive system that can scale to handle content storage and reference information demands.
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David Rogers, manager for product marketing, tapes, HP-UK, delineates what

the ILM strategy says: "The concept of ILM revolves around managing data

and its placement on different storage media, from birth to death, as it were,

or creation to deletion." In the short term, HP would integrate and test

existing solutions, resell software, and provide professional services.

Initially, its focus is restricted to a few key verticals, including healthcare

and financial services. But HP is nurturing bigger plans on the ILM front. For

one thing, it is addressing the issue of long-term data retention, and how you

migrate data between different storage media, and between different hardware

generations. It is also working on establishing a framework for setting policies

and automating data movement of the massive data stores that are likely to come

out of an ILM strategy. Finally, it also provides tools that allow you to do

robust search and retrieval across applications.

On the other hand, Tony Leung, managing director, marketing, EMC

Asia-Pacific/Japan informs that his company is offering software for archiving,

backing up, replicating, managing and virtualizing the data stored on almost any

server. Its first move was to offer hardware with fiber channel and ATA drives

in the same storage cabinet. EMC believes that ILM's fundamental tenet is that

the value of data changes over time, and that the software that manages data

needs to account for its intrinsic value to the organization. EMC is even intent

on delivering on virtualized storage, seamlessly moving data within storage

mediums without end-user involvement.

EMC defines its ILM strategy as multiple tiers: In the first layer, it has

the ability to mix and match any high-end storage media-it can be racks of

fiber channel and ATA. In addition, it also has its full array of NAS heads like

the NetWin series, Celera and Centera, built exclusively for fixed content and

immutability. The second layer involves protection and the data mobility

followed by storage management through ControlCenter. With different strategies

and vision of the two biggies, watch out for some interesting action on the ILM

front in the future.

Rajneesh De

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