I-Life Technologies Inc is a hardware + software + services company dedicated technological research, design, marketing, sale and support of innovative products that enhance people’s lives. Product offerings include tablet PCs, smartphones, laptops, 2-in-1 devices, PCs, VRs and wearables. It is also developing cloud solutions to bring together the Internet of Things.
Life Digital has worked towards creating a positive difference to people’s lives. Life Digital signifies the triumph of technology, by bringing the latest advances within the easy reach of everyone. Anshuman Rath, VP and Country Head, India, I-Life Digital Technology LLC, tells us more. Excerpts:
DQ: How well is Life Digital known across India?
Anshuman Rath: Life Digital entered last year into Indian market, and, due to our PAN India presence via the online retailers like Amazon and Flipkart, and the robust business that we are doing from there, it is slowing gaining recognition and many customers are now aware of Life Digital brand.
Life Digital products have been reviewed by tech Magazines, via bloggers and on social media platforms and all this has help us in recognition of brand.
DQ: Which is the strongest among mobiles, tablets and smart watches? Why?
Anshuman Rath: We are currently not selling or promoting the above products in India, so it will be not possible for us to comment on same from India prospective specifically.
However, if you are looking for global trends:
Tablets are continuing to do business in business specific verticals as due to those business specific applications like in restaurants for taking orders, in share cabs like Ola and Uber for entertainment, in education for e-learning, in medical to schedule patient checkups, to authorize prescriptions or for transmitting medical data and records etc., and hence, the tablet market is stable and will remain so.
Smartwatches is a new trend and is rapidly catching up with lifestyle trends primarily: health monitoring, runs applications, plays digital media, like audio tracks or radio streamed to Bluetooth headphones, have touch screens which allows to access functions like calculator, thermometer and compass etc. We expect this market will grow in double digits for next few years to come and will evolve further.
DQ: How is the ultra slim laptop sales doing? What are your plans for 2020?
Anshuman Rath: Ultra slim laptops are the fastest growing sub-category with-in all categories of laptops. The growth is in double digits and we estimate this trend will continue.
Our plans for 2020 are confidential data, however we will continue to focus on this category and will try to double our sales from last year.
DQ: How are you positioning Life Digital as an affordable brand for the youth?
Anshuman Rath: Life Digital offerings are all made, with keeping the interests and taste choices of youth in mind. These are latest technology products, trendy and stylish, are affordable, easy to use and light weight, and hence are quite popular among the youth of the country.
DQ: What are the plans to expand in online channel space?
Anshuman Rath: We are quite active in the online space. Our endeavor will be to increase our sales momentum from online platforms and probably at an opportune time adds more product lines.