Tech Mahindra refreshes its brand philosophy with a new tagline

Tech Mahindra has refreshed its brand philosophy to align with the changing needs. New tagline of Tech Mahindra is “CONNECTED WORLD. CONNECTED EXPERIENCES.”

New Update
Tech Mahindra

As the boundaries between the physical and digital worlds are getting blurred and the world is becoming increasingly connected with a hub of connected devices and solutions, Tech Mahindra has refreshed its brand philosophy to align with the changing needs.  The new tagline of Tech Mahindra is “CONNECTED WORLD. CONNECTED EXPERIENCES.”


Tech Mahindra is one of the earliest global information technology service providers to focus on the needs of the “Connected World” with “Connected Solutions”.

The Refresh Rationale

Businesses must build seamless and integrated technology capabilities across dimensions – digital, physical, convergent and everything in between. That’s when connected experiences manifest and that’s when enterprises and people alike will be empowered to rise in a connected world.


Tech Mahindra foresees a new demand for connected experiences playing across all industries IT services. The company has embraced the philosophy of the hyper-connected world and appreciates that the new revolution is going to be powered by an intelligent symphony of solutions and designing “experiences”. While there are technologies and platforms galore, only those who can create and sustain world class experiences will thrive.

The connected experiences brand philosophy will be manifested in three ways –

  1. Convergent experiences
  2. Digital experiences
  3. Design experiences

“The whole world is on the brink of another revolution, this time it is led by the theme of ‘connectedness’ that has been amplified by the proliferation of smart devices, smart technologies and smart thinking, which is impacting consumers as well as businesses alike,” said C P Gurnani, CEO and MD of Tech Mahindra while launching the new brand philosophy at Davos.

“At Tech Mahindra, connectedness is our core strength, something which we have successfully capitalized on through our dominant position in areas like IoT, machine learning and cognitive computing, leveraging our early investment in the communications space. Going forward, we will have the theme of connected experience ingrained in every proposal, every conversation and client opportunity we pursue, with the launch of our revamped brand philosophy,” he added.

Over the course of the last few years, Tech Mahindra has been building its scale and reach, to cater to the new kind of demands which are closely aligned with its brand philosophy. Apart from organically building capabilities in conceptualizing, design and development of connected solutions that are aimed at delivering the connected experience, it has also acquired the iconic Italian design company - Pininfarina (in 2015) and the UK-based digital transformation company - The Bio Agency (in 2016), in that direction.

“Tech Mahindra with its core strengths in creating and delivering convergent experiences is uniquely positioned and will now have Pininfarina and The Bio Agency to get the ‘physical products experience’ as well as ‘services experiences’ to be ready for the digital future,” said Jagdish Mitra, Chief Strategy and Marketing Officer, Tech Mahindra.

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