Tech Mahindra, a leading provider of digital transformation services, has teamed up with Amazon Web Services (AWS) to create a cutting-edge sports cloud platform. This collaboration aims to enhance digital capabilities for sports organizations, providing immersive and personalized experiences for global sports enthusiasts. The initiative stems from a Strategic Collaboration Agreement (SCA) signed in September 2023, solidifying the commitment of both organizations to bring fans closer to sports action through innovative solutions. The SCA facilitates Tech Mahindra's access to AWS resources, fostering joint go-to-market efforts and mutual business growth.
The rising demand for an enriched sports fan experience, coupled with the increased adoption of Internet of Things (IoT) for efficient stadium management, and the growing appetite for data-driven insights in the sports industry, is poised to drive the overall expansion of sports technology. In response to this trend, Tech Mahindra and AWS are collaborating to deliver a comprehensive digital platform for sports organizations. This platform will encompass various use cases, including content and community engagement, customer data management, audience segmentation, and sports analytics. The collaboration will leverage augmented reality (AR), virtual reality (VR), and metaverse gamification to provide immersive stadium-to-home fan experiences. Additionally, the cloud offering will empower sports organizations to enhance digital properties, generate new revenue streams, and develop tailored services and features to meet audience needs.
Tech Mahindra is set to implement its sports cloud solution, amplifying the digital capabilities of sports leagues, franchises, and organizations, with a focus on delivering immersive and personalized experiences for global fans. One notable collaboration in this endeavor is with Punjab Kings, a professional cricket franchise based in India. Together, they aim to elevate fan engagement by seamlessly integrating content, community, and commerce.
“I'm pleased to know about Tech Mahindra’s collaboration with AWS to build a sports cloud, and it’s exciting that it can accelerate the digital transformation aspiration for sporting organizations. Combining action from on and off the field with digital initiatives can create new opportunities for global sporting organizations to engage fans and take them deeper into the game. This can enable sporting organizations to plan broadcasting and content development in more creative ways and offer greater game insights, all from a fan’s perspective. My best wishes to the teams from Tech Mahindra and AWS,” said Satish Menon, CEO, of Punjab Kings.
Tech Mahindra's sports cloud, utilizing AWS, the leading cloud platform, incorporates real-time analytics, AI, ML, and high-performance computing for AR/VR. Powered by AWS native services, including Elemental MediaLive and MediaConvert, along with Kinesis Data Streams and Amazon Managed Blockchain, the platform processes high volumes of digital data in real time. Leveraging Amazon SageMaker, Tech Mahindra enables AR/VR experiences, such as virtual stadium tours and live events, offering fans an elevated and immersive sports experience.
“AWS provides cloud-enabled technologies that are at the heart of digital innovation, athlete performance optimization, and epic fan engagement, transforming the way sports are played, analyzed, and enjoyed. Tech Mahindra shares our passion for the sports industry and our belief that cloud, AI, ML, and emerging technologies will drive the sports technology of the future. Our collaboration with Tech Mahindra will enable leading sports organizations to take the fan experience to the next level by creating immersive experiences and providing data-driven insights. We are excited about the potential to make sports more engaging and enjoyable for fans, and more productive for sports organizations around the world,” said Samira Bakhtiar, General Manager, Media, Entertainment & Sports, AWS.
“New-age technology and data-driven insights are changing the way we consume sports. At Tech Mahindra, we are committed to investing in sports tech to provide personalized experiences for sports fans worldwide. Our collaboration with AWS, which offers the broadest and deepest set of cloud services, will transform how fans interact with their favorite sports, creating a dynamic and captivating experience for viewers. By building Sports Cloud on AWS, we aim to build a personalized, fan-focused community that transcends physical sports. The platform is positioned to disrupt the sports tech industry by providing opportunities for sports organizations and franchises worldwide to create a delightful fan engagement experience that is built on content and community, leading to commerce," said Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra.
In collaboration with AWS, Tech Mahindra's sports cloud offering emerges as a game-changer, seamlessly integrating real-time analytics, AI, and ML to transform the fan experience. Harnessing the power of AWS native services, the platform not only processes vast amounts of digital data in real-time but also employs cutting-edge technologies like AR/VR to elevate engagement. As sports enthusiasts anticipate a new era of immersive experiences, Tech Mahindra's innovative approach promises to redefine the landscape of digital sports engagement worldwide.