Tech Mahindra announced the acquisition of The BIO Agency (BIO), headquartered in the UK. The BIO Agency specialises in digital transformation and innovation, helping organisations change the way they engage with their customers.
Ranked as leaders in their field, The BIO Agency Team helps businesses change in the new customer centric digital world. Their “innovation and strategy first” approach, plus experienced frameworks and delivery processes create true differentiation for their clients. The BIO Agency services brands across Financial Services, Retail, Property, Travel, and Technology sectors and the acquisition will help them make sizeable inroads into the Fortune 100 / 500 Telecommunications and Enterprise clients of Tech Mahindra.
Tech Mahindra has embraced the future with its focus on Digital and sees this as an important strategic move. The acquisition will further strengthen and enable the Company to engage with its clients at the start of the journey and more importantly, help design the customer experience for their businesses.
CP Gurnani, MD & CEO, Tech Mahindra said “The BIO Agency and Tech Mahindra will create one of the world’s leading innovation practices. A combination of BIO’s visionary thinking and delivery with Tech Mahindra’s IT to DT (Digital Transformation) strategy will enable and create digital services, that get industries ready beyond just technology transformation, but a larger integrated customer experience”.
The acquisition will open up more clients for BIO globally (especially in Europe and the US), scaling their offerings and enabling new services and deeper Digital Change. This will significantly help enhance BIO’s offering both in people, turnover and market impact. BIO will continue to further invest into its people and its propriety thinking.
Peter Veash, CEO: The BIO Agency said “We are looking forward to the next stage of BIO’s journey. With a partner like Tech Mahindra, we plan to further scale our offering continuing to help clients change the way they engage with their customers. I am thrilled by the new possibilities of what our two companies will do together”.