Tata Docomo to Enable Business Transformation in India with Digital Technologies

Tata Teleservices underscored digital disruption as the key discussion point at its annual multi-city industry confluence ‘Do Big Symposium’ in Delhi. With more than 200 participants, consisting of CEOs, industry experts, entrepreneurs and CIOs, Tata Docomo led the discussion around the technologies powering digital disruption, such as – Internet of Things, Location Based Services, M2M solutions, Mobile Device Management and many more.

Industry stalwarts Mr. Som Mittal, Former President Nasscom; Vijay Sethi, CIO, Hero MotorCorp; Mr. Varun Sood, CEO Healthfore; Abhinav Sinha, COO, OYO Rooms; and Mr. N Srinath, MD, Tata Teleservices, participated and discussed business transformations through digital technology. Some of the other major participant organisation included names such as Steel Authority of India Limited (SAIL), Snapdeal, IT Department of Haryana, Askme.com, Luminous India, DEN Network, Poilcybazaar, ValueFirst, Konica Minolta, Diametriks Consulting Nettree, etc.

Speaking on the occasion Mr. Som Mittal, Former President, Nasscom, said “Technology has always been in a state of dynamic change. In today’s world, it’s no longer limited to the purview of technologists alone but has gone beyond and become important for everyone. Digital is the new way of doing business and for any service provider, empowering the end consumer has become an absolute imperative. Next generation connectivity has linked everything around us and we have new interfaces for technology driven by voice and touch. The era of digital disruption has dawned and has driven innovation across various key sectors like Retail, Healthcare, Manufacturing (3D Printing) and so on. Internet of Things, will impact the very core of how business is done. Each company should have a digital strategy and new skills with respect to understanding technology, business and consumer behavior. There is a need for a “Two Speed Organization” that should have strong and robust technology architecture as well as possess a fast and nimble operation speed. Digital is the big game changer that will offer numerous new opportunities to all players in the market, irrespective of how big or small they are.”

Mr. Srinath, Managing Director, Tata Teleservices Ltd, said “Digital Disruption is the key to business transformation. New age technologies are changing things faster than ever before and one of the key challenges facing business owners is how to stay relevant. We are witnessing technologies fuelling not just the reinvention of operating models, but in some cases the very business model. The adoption of technologies such as big data, mobile broadband, social media, Internet-of-Things and cloud computing has led to a massive impact on the enterprise business from employees to supply chain, operations, management and customers.  Today Enterprises strive towards responsiveness, nimble-footedness, superior and speedier customer service which underpin the new age corporate image,” said

Talking about digital disruption, Mr. Prateek Pashine, Head – Enterprise Business, Tata Teleservices, said “We are living in a very dynamic business environment which is highly shaped by fast changing digital technology landscape. Going virtual, mobile, and social are three mega trends that are creating a world of opportunities for organisations to effectively and efficiently connect with their customers, employees and ecosystem partners. Today, it is critical for organisations to have a cogent digital strategy as an integral part of the organisation blueprint to ensure their survival in this hyper fast times.

The Symposium highlighted the evolution of digital and its impact on businesses across the globe. It discussed transformation in socio-economic sphere due to digital disruption and the imperatives of adopting digital to stay relevant — new age technologies such as virtualization, predictive analysis, sensors, and others that have the capacity to facilitate transformation of businesses as well as catalyse advancement of rural and urban India, in particular reference to sectors such as healthcare, hospitality, manufacturing, e-governance and telecom.

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