Tata Docomo, the unified telecom brand of Tata Teleservices has announced the launch of their Truly Unlimited Plan at Rs 899 for their postpay customers in Mumbai targeted at upwardly mobile young achiever – self-employed or professional. The plan offers unlimited local and STD calls to all networks and 500 MB of 2G Data Bundled for Consumers, Local and National SMS at 50p/SMS, International SMS at Rs 5/SMS.
Designed especially for working professionals and self-employed customers, the plan is also available for Retail, IOCR and SME B segments. Deemed as one of its kind, the plan includes no hidden costs apart from monthly rental Rs 899 (taxes will be as applicable). Along with this offer, all other running offers will continue without any disturbance.
“Keeping Customer Centricity at the core of its values, Tata Docomo has been proactively introducing innovative and customized offerings that suit the requirement of every customer. Targeted at working professionals and self-employed customers, this offer gives excellent voice benefits along with basic data bundle that is best suited for our high voice using customers,” said Jamshed Gilani, Mobility Business Unit Head, Mumbai, Tata Teleservices.
India has seen a tremendous upsurge in the usage of mobile data. The country has more than 160 million Internet users, of which 86 million access Internet using their mobile devices, especially driven by Millenials. They spend an average of 7.2 hours per day consuming media content, with more of that time spent on mobile devices than any other platform. India is expected to have nearly 370 million Internet users by 2016. The Tata Docomo Truly Unlimited Plan aims to fulfill needs of such data savvy customers along with heavy voice usage, making internet browsing and voice calling through their phones a seamless experience.