Tapzo, India’s first all-in-one app, hits 100,000 daily transactions up from 65,000 daily transactions in December 2016. During the same time, the company hit $72mn annual GMV run rate on the back of its successful TV branding campaign. An in-depth survey shows that customers use the Tapzo app for the convenience of doing transactions across categories.
Among the different categories, the biggest category by GMV was cabs, followed by bill payments and food. Tapzo app now has 3.5 million installs and is the highest rated commerce app on Google Play Store with 122,000+ ratings.
Ankur Singla, founder and CEO, Tapzo said, “We feel proud to join the list of select internet companies doing more than 1 lakh transactions per day. Our unique all-in-one app approach has touched a chord with the average Indian user. In fact, such bundled apps are popular across Asia: Mietuan (China), WeChat (China), GoJek (Indonesia) are some examples”.
Commenting on the TV campaign, he added, “During the India-England final ODI match on January 22, 2017, we saw high traffic and conversions into transactions. We had expected to the 1 lakh mark by the end of our marketing campaign in March 2017, but we hit the magic number within 7 days of the launch of the campaign! Our approach of using popular Youtubers seems to have paid off well.”
Tapzo offers users the ability to transact with other 35+ apps (including Uber, Ola, Jugnoo, Mega, Savaari, Zomato, Swiggy, Freshmenu, Faasos, CouponDunia, MySmartPrice, Nearbuy etc) without downloading and installing each app separately.