“Indian capital market is willing to harness the benefits of technology innovations”

What are the segments you operate in?
Dion is a software products company focused on 5 major business areas within the financial sector - trading, wealth management & settlement; governance, risk & compliance; analytics; messaging & workflow; and research & information services. In India, our major focus is towards capital markets, providing software products for trading and distribution businesses.
We do not cater to the banking business but we support the broking subsidiaries of banks. We do not have core banking systems.

How is the capital market shaping up right now?
India has seen a rapid growth in capital market segment over the years. After the initial growth phase via business expansion across various regions, the sector has also been keen towards technology innovations. With the help of technology, financial business houses have been expanding their portfolio over the years and small / medium size retail brokers have become large institutions now. Retail participation has also seen a rapid growth with the launch of several new exchanges in the country.
Indian capital market is willing to harness the benefits of technology innovations.
Dion has been focused in creating innovative products to cater to these needs and pain areas of the market.

In India, what do you see more acceptable with respect to trading, financial products and softwares?
In India,we have products that are more focused towards capital markets & distribution businesses. We will soon add products for wealth management as well.Given our deep domain knowledge and expertise in these business areas, we have been focusing on needs of the market and the pain areas. The Indian capital market is evolving and financial and broking segments have started becoming more inclined towards using technology as a means to enhance their portfolio and increase profit margins. Therefore, we expect a greater acceptance of software products in near future.

How do you compare the Indian Market with other IMEA regions?
Most of the markets in other regions are developing except South Africa, which has a far more developed market. Some of the regions have exchanges which work only manually and not electronically with very low technology updates. Some of them only concentrate on equities and not derivatives. But these exchanges are still developing and have huge growth potential, using technology. Indian capital market is slightly different. Risk management and regulatory control has been different and software products have to adhere to the strict guidelines. However the users have been largely accepting new revolutions in trading technologies and are keen to try new innovations.

How do you see your partnership shaping up?
We have 3 partnership models in India, Middle-East & Africa: In India, our technology partners are: Mahindra Satyam (This partnership was signed in January this year when they acquired nearly 16% stake in our company) and Market Simplified-We are building mobile trading application with Market Simplified.
We have an existing relation with Recognia-We are a reseller for Recognia'sanalytic tools in India.We have channel partnerships with Fasyl, North Africa and BC Computers, Sri Lanka

How has been the current year so far?
Past 2 years we have been focused on building our product portfolio. From being a 3-product company, we now have a strong portfolio of 12 products globally. This year we are focusing on consolidating our global businesses and taking existing products to newer geographies through our global distribution centres. We have won some great deals globally in the year so far. Historically, Q3 & Q4 are our highest productive quarters so we expect the year to only get better.

Where are your centers in India?
In India, we have product development centres in Noida (software products), Mumbai (Analytics division) and Bangalore (web solution business). We have zonal offices across all major tier-I cities - Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, Cochin, and Ahmedabad.