Shihab Muhammed, SurveySparrow

SurveySparrow slices and dices data for meaningful insights

Shihab Muhammed, founder of SurveySparrow, along with his co-founder, Subin Sebastian, have actually created a platform that makes surveys better. It allows users to create and share mobile-first, conversational surveys that are highly engaging and user-friendly.

Shihab Muhammed, founder and CEO, SurveySparrow, tells us more. Excerpts:

DQ: What are the problems that SurveySparrow is set to solve? How does the business essentially solve it?

Shihab Muhammed: Surveysparrow is a cloud-based customer experience management platform. The platform allows users to create and share mobile-first, conversational surveys that are highly engaging and user-friendly. SurveySparrow provides a continuous improvement platform, the first of its kind to close the feedback loop instead of collecting feedback and then forgetting about it.

It has built-in automation that allows organizations to manage customer experience surveys, employee pulse surveys, and market feedback surveys. It serves as a platform for organizations to arrive at meaningful business decisions based on the feedback received. The company also provides customers with best-in-class experience with their offline feedback collection and NPS survey solutions.

SurveySparrow follows a subscription model where customers can try the product online for 14 days for free. Post this, customers can choose a Paid Plan that best suits their requirements, and when they need more features.

SurveySparrow, helps organizations to conduct market research to gauge product-market fit, create forms for lead generation, do market research, collect website feedback and more.

DQ: How has been SurveySparrow’s growth in the last one year?

Shihab Muhammed: Since launch, SurveySparrow has conducted over 4,0000 surveys and has acquired over 12,000 customers in 108 countries, including DiDi, PaySafe, FedEx, Deloitte Digital, SAP, and Siemens. SurveySparrow is the world’s first survey software to offer both a conversational and form-like output, increasing the survey completion rate by 40%. The company is on target to clock more than 20,000 customers by the end of 2019.

SurveySparrow recently raised $1.4 million in seed funding from Prime Venture Partners. Currently, the team consists of 26 people and is looking to expand in Product Development, Marketing & Sales.

DQ: What are the key features and business model of SurveySparrow?

Shihab Muhammed: The online survey market, which is a subset of the entire customer experience platform, was close to $4 billion and has been growing at 11.25% CAGR. Customer experience platform was around $5 billion and was predicted to grow at 23.1% to $16 billion by 2022.

The company wants to serve the mid-market where there’s a need for a feature-rich solution, but may not have the budget for an enterprise offering. The product’s feature-rich premium version is the most sought-after subscription plan. Freelancers and start-ups can get started with the Free plan. There’s also a 14-day trial that’s offered for free.

Surveysparrow enables its users to collect feedback both online and offline. Online feedback surveys can be shared with customers either via email or text. The offline survey app comes in handy when you want to collect feedback, where there’s no Internet. Once the responses are received, from the survey audience, a full-fledged analytics module helps to slice and dice data to arrive at meaningful insights. The response module, web hooks, and API, aim at helping companies to close the feedback loop with their customers.

DQ: What are your future plans regarding expansion, and are you looking at new products and new geographies?

Shihab Muhammed: The company wants to reach the 20,000+ customers milestone in the next 6 months. We want to be an omnichannel feedback system for businesses, which will help them to use our software, irrespective of whether they want to use us for NPS, offline survey or general research. In the future, we want to become the business brains with our AI Capability which will start suggesting executives how to continuously improve their customer experience, employee experience and product experience.

DQ: What are the metrics on surveys undertaken and your customers?

Shihab Muhammed: We believe that customer experience will be the biggest factor influencing buying decisions. We want to offer the best-in-class experience at a fraction of what it would cost from our global counterparts. Currently, we have over 12,000 customers in 108 countries. We have completed more than half a million surveys completed, till date!

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