Speakers at Nasscom Leadership Forum banked heavily on Big Data

In line with the trend, speakers at NILF 13 banked heavily on key trends like Big Data and Analytics.

In the session titled - "Transactional to transformational: Co-relating business to hidden intelligence", Manoj Singh, Chief Operating Officer, Deloitte Touche Tohmatsu pondered on the multi-fold ramifications of the Big Data phenomenon.

Singh spoke about how Big Data is encompassing the whole gamut- starting from enterprise to consumer and in the bargain having its impact on every levelmarketing, social media, government, individual and whole lot of others. "Gaining insight from this seemingly spread across area is the most important to any organization." Singh reflected on some Big Data success stories, including his own organization and how it has leveraged on Big Data. "At Deloitte, we have understood the employee aspirations well and are able to put a cap on attrition by putting in place a Big Data strategy that has made it manage attrition more effectively.

We captured and analyzed traditional and non-traditional variables. We factored in aspects like attrition rates and the cost of hiring replacements and looked at greater employee satisfaction and better management of HR challenges." Outside of his organization, Singh talked about how leading Airlines are leveraging Big Data in understanding the consumer behavior patterns as well as for organizational efficiencies. Yet another interesting example Singh shared relates to Netflix and how it forced another company called Blockbuster out of business.

While Blockbuster adopted a model that was once good but once Netflix mapped the customer expectations more in sync with their expectations, it was able to offer more innovative pricing and service models.