With margins consistently falling in the peripherals business, this sub-distributor increased its focus on the PC business. While Intel continued to be the major component of Sogo's business, it maintained a balanced profile of other vendors like Samsung, Epson and HP. The company also shifted its focus from reseller-oriented to end-user business. It also launched its own PC brand under the same name selling about 800 units every month through a chain of retail outlets in Karnataka. It now wants to add another 12 such outlets by next
quarter.
Shifted focus from reseller to end-user business
It launched its own PC brand under the Sogo brand, selling about 800 units every month
l CEO: G Jayamuni Rao l Start-up Year: 1992 l Products & services: Sub-distributor for PCs, peripherals, software; seller of Sogo-branded PCs l Employees: 115 l Branches: 8 l Address: D-1/1, Hayes Court, 11/9, Hayes Road, Bangalore-560025 l Tel: 22273981/0891/6829 l Fax: 22120638
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With margins consistently falling in the peripherals business, this sub-distributor increased its focus on the PC business. While Intel continued to be the major component of Sogo's business, it maintained a balanced profile of other vendors like Samsung, Epson and HP. The company also shifted its focus from reseller-oriented to end-user business. It also launched its own PC brand under the same name selling about 800 units every month through a chain of retail outlets in Karnataka. It now wants to add another 12 such outlets by next/dq/media/post_attachments/82f02d5d90a0039314894e459c485528bded4f20ad69de0178a65e851ad12492.gif)