The acquisition of Structural Dynamics Research (SDRC) by Electronic Data
Systems (EDS) and the subsequent merger with Unigraphics Solutions (UGS) will
create a new collaboration market leader with significant product development
strength and expertise for bringing to market a new class of collaborative
products and services. The new entity will become a fifth line of business for
EDS and provide customers of SDRC, EDS and UGS with new product lines aimed at
enhancing their competitive advantage.
Announcing the merger, Narendar Reddy, country manager, SDRC India, said,
"The new company created by the combination of SDRC and UGS will become the
undisputed leader in the worldwide market for collaborative product development
management solutions. India already enjoys considerable focus from both merging
organizations, with a portion of the development work being sourced from India.
Further, with the combined revenues of SDRC and UGS in India, the merged
operations of the two organizations will be able to attract even more attention
and resources for the Indian market, which would be immensely useful for our
customers here."
The last two years have witnessed the beginning of a network-based revolution
in the way products are bring designed, developed and manufactured, said Dick
Brown, chairman and CEO, EDS. "UGS has given us a window on this change and
on the emergence of product lifecycle management, where digitized information is
shared instantly and globally. Now is the time to move quickly and decisively to
capture opportunities in this space."
"We realize that most of the customers of both SDRC and UGS use the
software provided by the respective companies as the lifeline of their product
development activities. It is, therefore, being ensured that customers of both
SDRC and UGS will continue to have access to these products they rely so heavily
on," Reddy added.
As per Tony Affuso, the proposed head of the combined organization, "SDRC
and UGS believe that together they will be able to deliver a true open,
interoperable solution for product lifecycle management that allows customers to
implement best-in-class solutions that match each customer’s specific business
requirements."
The merger of the two entities has evoked encouraging reaction from market
watchers. CIMdata, a leading strategic consulting and market research
organization for industrial organizations, says, "The creation of this new
entity makes good sense for those involved. The combined customer base is
substantial, and impressive, with some of the largest implementations in the
industry. Their product lines and technologies yield some excellent
opportunities for synergistic strengthening of their overall portfolio of
offerings." It added: "The culture of these two groups do not seem to
be radically opposed, and their integration should result in a stronger
operation as a result of the merger."
"SDRC has been at the leading edge of collaboration in product design
and data management since its inception," said Bill Weyand, chairman and
CEO, SDRC. "At the heart of the merger is the joining together of two
market-leading companies, SDRC and UGS, to create an even more powerful market
force for next generation collaboration solutions. EDS, one of the world’s IT
leaders, will capitalize on the combined strengths and synergies of SDRC and UGS
to offer customers and our employees long-term success by delivering world-class
products and services for collaborative product management in a global
environment.