SocialTwist has been marketed virally

What is Pramatis business model?



Pramati is known for its focus on building world-class software products. While
our own product portfolio has been enhanced with SocialTwist (tell-a-friend word

of mouth marketing) and Qontext (enterprise social networking and

collaboration), we offer services to companies looking to build great products.

The product development services business is branded as Imaginea (www.Imaginea.com)

and has grown out of Pramatis core capabilities.

What is SocialTwist all about?



SocialTwist is a venture of Pramati that is now considered a leader in the
social marketing space. The product, tell-a-friend, and its variants (premium

offerings) are used millions of times each day in over 65,000 websites worldwide

and by many well known brands such as P&G, KLM, Barnes & Noble, Kraft Foods,

Disney, ING Direct, etc. You will find our products on many leading Indian

websites like NDTV.com, IndiaPlaza, BigAdda, Jet Airways, Monster.com, etc. The

cost of customer acquisition is increasing as paid search rates are higher and

email marketing is getting very low open rates. On the other hand,

person-to-person sharing gets much better open rates, but the user message is

not as effective in selling as mails from the company. SocialTwist products give

the best of both by combining the high open rates of interpersonal messaging

with the effective messaging of company mails.

How effective is social media as a product campaign platform?



There is no question about effectiveness of spreading news through social

media and the viral nature of it. In fact, SocialTwist itself has been marketed

almost entirely in this way. Unlike other mass market sharing widgets,

SocialTwist has created referral marketing/word of mouth marketing product built

on sharing. SocialTwist is the product of choice of marketing departments and

interactive marketing agencies.

Which are the major business segments that Qontext is looking at?



Qontext is targeting mid-size companies, particularly with the employee base in
the range of 500 to 10,000. Service sector with a high concentration of

knowledge workers is a good segment for the use of such products. IT companies,

BPO, hospitality, R&D institutions, pharma and biotech are the areas we are

concentrating on in India, as they are well developed and offer great potential.

Sudhakaran P/CIOL



maildqindia@cybermedia.co.in