Social networking will be the first choice of advertisers

What is the objective behind Bigadda.com?



Seeing great business potential in the social networking domain, Anil

Dhirubhai Ambani Group (ADAG) has launched yet another ambitious venture in the

digital space. Bigadda, true to its name, is set to be the largest youth network

connected on one single platform of friendship. As per the brand promise, Lets

Catch Up, Bigadda would bring in the Indian youth across all genres, seamlessly

through the ethos of Indian values and the pride of being Indian. Since the

Alpha launch (testing phase) Bigadda has grown enormously to a registered user

base of three million. What sets Bigadda apart from other networking sites is

that it has community and social media drivers, which are relevant and important

to the Indian youth. Bigadda spans the genres of communities (addas) like

sports, fashion, photography, books, art, apart from just music and movies.

What kind of audience does Bigadda.com cater to?



Bigadda lives up to its promise of being the number one youth network, by
attracting a large section of young visitors. Almost 85% of the registered users

are between the age group of 18 to 30 years with almost 32% between 21 to 24

years.

Along with social networking, how is Bigadda.com useful to the user?



Apart from the global networking sites, India never had its own social

networking site like Bibo in UK or for that matter Mixi in Japan which are so

popular because of their strong bearing with the local culture. Bigadda bridges

this gap in India and is definitely on the path of tremendous popularity among

the Indian youth.

What is the revenue model of Bigadda?



Our revenue model is through advertisements, namely targeted advertisements,

sponsored stories and of course banners.

How do you evaluate the future of social networking portals in India?



Social networking world over is becoming the first site to be logged into

right in the morning. About 17 mn people are into social networking in India,

and social networking will soon be the first choice of advertisers and marketers

to target different segments of users.

Pankaj Maru/CyberMedia News



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