Trend Micro had their global executive Kevin Simzer, EVP, Sales & Marketing in India recently, stressing on how APAC tends to be a lead adopter around next generation projects focused on Cloud, Virtualization and Container related technologies. In a total addressable market size of $15 billion, he opined that IoT is here to stay for the next decade, and Hybrid Cloud security was seen as one of the strongest growth areas in India and around the APAC region. Another area which is increasingly come into the fore is SOC (Security Operations Centre), and what customers are doing from an incident response standpoint.
“India market in particular is very technology savvy. We are going to take big initiatives largely driven in India partnering with big system integrators (SI’s) who happen to be champions. We want to be part of the next wave of opportunity by investing in companies, through our $100 million VC arm on IoT and next generation landscape of applications that are there. We are very excited about developments around Blockchain, IoT, and other applications that might shake the future,” said Kevin.
He further added, “Hybrid Cloud would be the hottest of the hot topics of discussion during this years’ industry-wide consortium, with Ransomware too being one of the other hot topics. I think the event will allow the participants to get a good view of the world, and of what security ecosystem looks like.”
From a growth perspective, both globally and in APAC region, all three of Trend Micro’s major solution areas are witnessing significant growth: Endpoint, Hybrid Cloud security and Network. 50% of the business comes from Endpoint, and that is growing in mid- single digit. Hybrid Cloud security offering is growing at 45% plus, a quarter of their business; and the Network defense that forms quarter of our business is growing at 25%.
“India is completely a true reflection of what is happening globally. Today, the most interesting part in India is Azure and AWS, both of which have made significant investments in India. We have a dedicated team to address Azure and AWS business. Our focus is to be present whenever customers are opting for Azure and AWS”, said Nilesh Jain, Country Manager (India & SAARC), Trend Micro.
To cater to the massive shortage of skills, and cyber security professionals in the industry, with reports suggesting 1 million cyber security positions open across the globe; Trend Micro has also setup a cyber security training centre in Cairo, Egypt with plans to introduce in Brazil, Canada including India.