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So Much On Offer

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DQI Bureau
New Update

Cisco shared its Unified Communication System, a new suite
of voice, data and video products and applications designed to enable effective
communication at all sizes of organizations, with the Asian media at Bangkok in
February.

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Based on the Cisco Service-Oriented Network Architecture (SONA),
the communication system is an open and extensible platform for real-time
communications based on presence, mobility and the intelligent information
network. By using the IT data network as the service delivery platform, the
system helps workers reach the right resource the first time by delivering
presence and preference information to an organization's employees. 

The system is based on Cisco's IP portfolio including
CallManager, Unity, MeetingPlace and IP Contact Center and added capabilities
and features like Unified Personal Communicator, Unified Presence Server and
Customer Interaction Analyzer. The current customers can update their existing
system to the new features.

Trends
  • Further adoption of
    SIP as a common language

  • Continue to see
    more powerful applications being used in the network to do things
    easily like speech recognition

  • Move away from
    proprietary solutions to increased usage of Linux

  • Changes to the
    phones and equipment to support Asian languages

  • Use of RSVP
    agent-standard based method works with gateways as one does not have
    to worry about bandwidth management on any VoIP implementation

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The Cisco Unified Presence Server collects information
about a user's status with regards to the device in use. Using this
information, applications like Personal Communicator and Unified CallManager
help users connect with colleagues. The server aggregates information from the
network as well as CallManager and third party devices using SIP and SIP for
Instant Messaging and Presence Leveraging Extensions (SIMPLE) and then publish
information to IP phones, personal communicator, and third party services and
applications such as IBM Lotus Sametime and Microsoft Live Communications Server
(LCS) 2005.

The new version of the product, CallManager 5.0, will
include SIP capabilities for Cisco IP phones, presence-awareness software and
multimedia communications software.

    
Joe Bertrand shares his excitement on
Unified Personal Communicator
Sharat Sinha: The Indian IP Man
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Further on its IP initiatives, Cisco has built solutions on
the enterprise Wi-Fi (802.11) networks and the GSM public networks. Partnering
with handset manufacturers like Nokia, Motorola and RIM, Cisco will take to
market single and dual mode Smartphone solutions to enhance productivity of
mobile enterprise. Joe Burton, director of Engineering, Rich Media Comm. BU
said, “CallManager 5.0 should work with any SIP-based phone, but Cisco
specifically plans to support a “softphone” (or PC-based phone) client for
Research In Motion's BlackBerry handheld as well as Nokia's new dual-mode
phones.”

The
New Capabilities

Unified communications
is more than just an emerging IP application - it represents a new
generation of sophisticated applications and services not previously
available. Unified communications based on SIP ties together multimedia
and collaboration applications onto a single platform. This improves how
business communicates and delivers new capabilities. Unified
communications delivers:

  • Greater
    flexibility enabled by media independence: Because SIP is neutral to
    type of media used, it unifies dissimilar applications onto the same
    platform and simplifies the user interface so that workers can easily
    communicate with others any time and any place with any device

  • Faster
    integration of new applications: Unified communications is standards
    based, which makes it less complex for integrating multiple
    applications on a single platform. Developers can connect to existing
    applications more easily resulting in low costs for integration

  • Improved
    coworker communication interfaces: Unified communications introduces
    new capabilities not found in previous applications. These include
    mixed media that seamlessly blend collaborative and communication
    applications, and advanced desktop capabilities for launching
    applications through intuitive PC interfaces with presence indicators


Source: Forrester Research for Cisco

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Benefits
Of Unified Communications Adoption

Unified communications
provides a technical solution that solves real business problems. Worker
productivity is a sign of well-managed business, and companies need to
look more closely at their internal communications to eliminate problems
of lack of growth in employee productivity and customer attrition.

  • Improved
    accessibility of information and experts throughout the enterprise:
    The easier it is for workers and customers to access information, the
    better they can resolve issues and complete tasks

  • Flexible
    workgroups, which enable faster problem resolution: Collaboration
    among workers accelerates decision-making and provides a faster remedy
    to issues that arise

  • Better value from
    existing internal applications: Employees use multiple forms of
    communication but often do not fully use the tools provided due to
    their complexity. As user interfaces becomes simpler, employees will
    better use tools provided to them.

  • Faster response to
    customer requests: Customers feel that the company is looking for
    their best interests with an immediate response to their problems

  • Avoidance of
    project delays due to communication silos: Companies find their
    workers often hampered by communication silos that are not connected
    to other applications and back-end systems, which often leads to
    projects slipping on their deadlines. By providing a fully integrated
    experience across all applications, workers can more readily respond
    to critical issues

  • Greater control
    over work schedules and timeline adherence: Business managers have now
    eliminated one major obstruction in the slowdown of work efforts with
    real-time connectivity among employees

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Cisco's adoption of IP telephony standard will allow the
addition of new network-service features and enable companies such as Microsoft
to integrate their communications products with Cisco gear.

United we stand for unified communication

SIP is used to establish contact between IP phones and to
add special features, such as presence awareness, video or mobility
capabilities. The standard also makes it possible for companies deploying VoIP
to mix and match the products they use, significantly lowering the cost of
deploying a VoIP network.

Sharat Sinha, director Products and Technologies Asia
Pacific said Cisco was working with Microsoft to integrate its Office
Communicator 2005 and Office Live Communications with Cisco's Unified
Communications System. The integration means that users can launch a VoIP
conversation directly from their Microsoft Outlook client. The interoperable
package should be available in August 2006.

Cisco Systems is also getting into the security
surveillance market with the acquisition of SyPixx Networks. Cisco is paying $51
mn in cash and options for SyPixx, which has developed software and hardware
products that allow existing analog video systems to operate as part of a
digital IP network.

Cisco believes the video surveillance market is a good fit
for the company, which has traditionally sold IP routing and Ethernet switching
equipment to large companies.

Minu Sirsalewala

minuvs@cybermedia.co.in

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