Snapdeal launches TrustPay buyer protection service

Snapdeal.com, India's largest online marketplace has launched TrustPay a buyer protection service.
As stated in a recent report by Google on ecommerce trends in India, one of the most important factors that stops a customer from buying online is trust. Concerns about product quality, size and delivery make customers wary of shopping online. Snapdeal.com's latest initiative, TrustPay has been launched as a service to address this concern. It assures buyers with a 100% money-back guarantee in case of any issue with product quality, size or delivery.
As a customer protection service, TrustPay covers order related issues faced by the buyer, like non-delivery of products that's been paid for, delivery of damaged/defective product, delivery of a product that does not comply with the specifications as per the original order, or if the buyer is not satisfied with the fit/size.

TrustPay will release the payment to the seller only when the buyer has confirmed that he/she is satisfied with the product(s) received or after 7 days of the product(s) being delivered to the customer, whichever event occurs earlier.
 
TrustPay also serves as a seller protection service against any kind of consumer fraud. Speaking about TrustPay, Kunal Bahl, Co-founder and CEO, Snapdeal.com said, "At Snapdeal.com, we strongly value our buyers and sellers, and constantly strive to make their experience of buying and selling on Snapdeal fruitful and safe. On one hand, consumers are constantly worried about the kind of product(s) they will receive when buying online and what will happen to the payment made by them in case they are not completely satisfied with the product they receive. This concern makes consumers hesitant of shopping online. On the other hand, sellers worry about consumer fraud, making them wary of listing their products online. TrustPay answers these critical concerns faced by buyers and sellers by providing them complete security and safety in making online purchases."