Snapdeal, an Indian online marketplace saw a huge surge in orders on 12th October from tier II/III cities in India, riding high on its partnership with SBI for instant discounts.
While during last week’s sale, 53% of the first time users came from tier II/tier III cities, the number went up to 65%. Most of the first time users from tier II/III cities shopped for household appliances, personal electronics and Indian ethnic wear. Many opted for zero cost EMIs for purchase of LED TVs, split air conditioners and other gadgets that were on offer. Among kitchen appliances, popular products were water purifiers, mixer & grinders and microwaves. The other high selling products included LED lights, music systems, dry irons, glucose monitors, Redmi Note 3, Samsung J3, FMCG festive hampers and ethnic fashion.
The offers on iPhone 7 and iPhone 7 Plus phones were also a huge hit. With an attractive offer of Rs. 10,000 offer American Express card users, the phones got sold out within 7 minutes. For those who missed the morning flash sale, Snapdeal launched another flash sale at 4 PM, which also sold out in about an hour.
Snapdeal Sunshine’s Joy of Giving initiative also continued to garner tremendous response, with another 50,000 kits donated, taking the total to over 2,00,000 stationery kits earmarked for donation to underprivileged children across the country.
Commenting on the sales trends, Saurabh Bansal, Vice President and Head, Category Management at Snapdeal said, “We are bringing the next wave of customers online through our partnership with SBI. It is exciting to see so many new users opting to use credit cards to make online purchases.The growth trends we have witnessed this Diwali, speaks volumes of the pan-India appeal of e-commerce.”