So, there are many moral interpretations that one can extract from the
movie. Simplicity over greed, people over money and many other things.
But if we look closely, the framework of the film denies any morals at
all! What is so moralistic about running a parallel company within your
organization and where are your morals when you force a young man,
fresh out of college into the bad world of sales with utter
And all that apart, the company does a serious take on the way hardware
selling happens these days. They have presented the ugly, and then the
good being born from within the ugly. What the movie exposes blatantly
is the filthy underbelly of the self governed industry that IT claims
to be. Self governed for sure, for at least AYS (At your Service), the
firm shown so intricately in the movie doesn’t follow any
rules at all. It makes its own and breaks them too, proudly. From
bribing people to stealthily looking at quotes, to defaming their own
kith and kin, no one is spared. And well, this evil also, like most,
follows a top to bottom approach, with the big bosses, Puri and Rathore
leading by example.
One thing that shall grab anyone’s attention and more so of
those inside the industry, is the way small companies grease the bigger
clients to make money and then conveniently forget about the service.
The service part is so epitomized by the service engineer Giri who
cares little for anything except his bikini babes, and carelessly says
that who will value the company and cough up money if their machines
are fixed and delivered in anything less than a week!
Even Harpreet gets his first contract out of anger and greed. He, in
turn, knows that Giri is saleable and thus approaches him.
In all the high drama and people flocking to the Singh clan, one thing
that is so in your face is the apparent shallowness of the sales world.
Show them the Moolah and they shall hop onto your chariot. Never mind
what the chariot is made of and who is driving it. The
movie’s take on the sellers goes a bit deeper when the naked
rush for target achievement and the way in which Puri and Rathore treat
their employees is thrown out in the open.
Ranbir Kapoor is again and again beaten by the system, and in the end
too, his venture, Rocket Sales gets sold to Puri. If he manages to get
it back, it is not because of his righteousness or great working
methods, it is only because the guy at the other end, Puri, is had a
Although there are many instances that can be dissected, at the end of
the day, the crux remains the same. The movie is a hilarious take on
the way selling happens in today’s world. The lies, the
bribes and bosses. It’s all there- out in the open. The IT
industry only has to see it to believe it. And although Rocket
Singh’s stress on good business practices and honest service
is shown as the other, more honest way to run the business, it too is
rooted in mirth, for its foundations are not so clean.
Shimit Amin and Aditya Chopra could have made Rocket Sales have a take
back policy for obsolete systems from their clients and have them
responsibly disposed off. It could have added a much needed USP and
maybe championed the cause of e-waste as well!