ShopsUp, a location-based shopping app launched yesterday enables shoppers to discover and shop at local as well as retail stores. The developers of this app say that shoppers can make more personalized choices as the app offers features for consumers to discover boutique stores around their neighborhood as well as stores at popular malls and shopping streets including brands such as Van Heusen, AND, Adidas, Pepe Jeans, Raymond, Allen Solly and more.
“Indian millennials want to be rewarded for their window shopping as well as actual shopping behavior and marketers want to capture these moments as and when they happen. ShopsUp’s innovative technology and use of analytics allows us to partner with top brands and local boutiques and provide them with customized solutions that dramatically differ from existing options available for retailers,” said Suhas Gopinath, Co-founder and CEO at ShopsUp. “We believe that the right offers delivered in the right context and right place can drive business for both organized as well as local retail establishments, and we are investing in analytics to offer best of the breed solutions to our partners,” further added Gopinath.
According to IBEF, India’s retail market is pegged at USD 672 billion and growing at 25% Year-on-Year. PwC’s Total Retail Survey data further states that many consumers still desire a physical interaction with a product and the preference for a physical store as an element of both researching and purchasing, especially for categories such as Fashion, Furniture, Jewelry, etc. The report stated that about 40% of respondents use their smartphone in-store for product information. This integration of physical aspect of shopping combined with digital platform will be key inflection point for modern Indian retail sector that is poised to cross the US$ 1 Trillion mark by 2020. The Bangalore -based startup is funded by initial seed funding of US$1 Million and is in process of raising capital to build innovative company that bridges the gap between online and offline shopping. Anand Sankeshwar, Managing Director at VRL Logistics Ltd and Yang Shu, former Huawei Technologies President and CEO of Taojinjia have invested in ShopsUp and also mentor the team.
For Indian millennials shoppers, ShopsUp app is available for free download on Android bit.ly/Shopsup. iOS version will be rolled out in few weeks.