ShopClues launches the ‘Unboxed’ phone category; records 2X growth in a month

ShopClues, India’s first and largest managed marketplace has launched the ‘Unboxed’ phone category on its platform and within a month it has recorded 2X growth! The Unboxed range of smartphones encompasses top brands like Samsung, Asus, Lenevo, Xiaomi and OnePlus etc. More brands will be launched under this category in the coming months buoyed by its high popularity and demand.

Unboxed products are neither defective nor previously used. This category simply refers to items that were returned to the seller for reasons such as dispatch of the wrong model. The products have never been opened by the customer to whom the wrong package was shipped or by the seller to check the contents. The items are as good as new since they come with the original box and accessories as well as Brand Warranty of 6 months.

Speaking on the category and its success so far, Nitin Kochhar, AVP – Categories at ShopClues said, “The Unboxed handsets’ market in India is witnessing an ever-rising demand, especially from value- seeking consumers who have an aspiration to buy high-end phones but are price-conscious as well. The reason we have registered 2X growth in only a month since launch is that the quality of the handsets we are selling is as good as new. Also, since the sale is happening through one of the most trusted platforms in the country, consumers are assured of the highest levels of due diligence and standards of verification.”    

The other reason why ‘Unboxed’ smartphones enjoy such great acceptance in India is that prices of mobile devices drop frequently. Price-conscious consumers are therefore hesitant to purchase new and expensive devices. The Unboxed category allows them to access the perfect blend of high quality, great features as well as discounted prices.  Additionally, customers can visit the nearest service centre with the invoice and claim warranty within six months of the purchase, just as they would do with a new phone.