Shaadi.com hosts over 30 million users with Rackspace

Rackspace announced Shaadi.com is using Rackspace dedicated hosting. Based in India, Shaadi.com manages over 200 million page views per month and over 10,000 registrations daily.

Beginning with one Rackspace server in 1998, Shaadi.com has grown exponentially since its initial deployment. Sixteen years ago, Shaadi.com saw an opportunity to build the world’s largest online matrimonial site and create an online experience that would match and heighten the traditional dating experience in India.

Today, 30 million people use Shaadi.com, 3.2 million members have found their matches through the site and the company has built over 100 matchmaking centres across 87 cities in India.

“When starting out as an online startup, it was critical that we found a technology partner that allowed us to keep IT costs to a minimum, while also providing the right IT infrastructure to meet our growing needs,” said Anand Mittal, COO & director, Shaadi.com. “We needed to find a partner that could help us build a premium online experience for our customers – one that could accommodate millions of customers and scale as demand grew.”

To meet this challenge, Shaadi.com turned to Rackspace for its high-performance dedicated servers, which provide the processing speed required to help meet daily business needs. With Shaadi.com running millions of daily, complex personalized searches serving millions of users on the site, Shaadi.com needed industry-leading, expertise and superb performance to manage this heavy compute burden, which takes up vast amounts of power.

With Rackspace’s powerful cloud services systems in place, Shaadi.com only uses 30 servers to run complex searches and successfully match users. This has resulted in significant cost savings for the company.

“Since day one, Rackspace dedicated hosting and cloud computing services have been a critical component to the growth and success of our business,” said Mittal. “Any downtime of our website is detrimental to our business, as it impacts our brand image and damages customer loyalty. To be successful and gain the trust of our customers, we consistently need to deliver a seamless experience and make sure they are happy. Rackspace enables us to do that.”

While reliability and scalability initially attracted Shaadi.com to Rackspace, Fanatical Support® is what made the company a satisfied customer for almost two decades.

“Rackspace’s real-time and round-the-clock IT expertise and relentless customer support has been critical to the success of our business,” added Mittal. “Because of Fanatical Support, we can focus on our core business as opposed to dealing with server and network problems.”

“With Shaadi.com’s rapid expansion and global growth, it was important that the company had dedicated infrastructure for managing day-to-day traffic as well as traffic spikes during growth spurts and peak traffic times,” said Ajit Melarkode, managing director, Rackspace Asia-Pacific. “What’s more is that Shaadi.com also has 24/7 support to help and guide at any time, day or night, a critical component to the overall success of the company.”

With Rackspace support, the site has been recognized for countless website awards, including; ‘Most Innovative Company in India of 2011′ by Fast Company, USA, ‘The Best Matrimonial Site’ by About.com’s Reader’s Choice and ‘Most User Friendly Website’ and ‘Most Preferred Online Matchmaking Brand’ by Juxt Consult.

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