On an easy pitch, most score. Take accounting software, for example, which is
one of the easiest to write. There are countless players, many of them regional.
There is a shining new ball now to score off even faster: Value Added Tax (VAT).
The latest to jump into the fray, citing this self-policing regime with heavy
penalization on non-compliance as the reason, is Source Code International. It
has launched "Balance," a trading-inventory-accounting software, which
is not only VAT compliant but also "VAT intelligent."
Just why is the new taxation regime so exciting? In all probability, the VAT
scenario in India could only succeed if the country as a whole embraces VAT, not
just 20 states. But by conservative estimates, there are 8 mn small
establishments in India, predominantly trading. These are the people who would
be affected by changing tax statute or standards. Essential to the VAT ecosystem
are tools of transition from the sales tax regime. It is here that accounting
software companies sniff growth and are expected to play an important role.
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CEO of Source Code International, Niraj Jaipuria, who launched Balance in
Karnataka, forwards these arguments: the Commercial Taxes office in Bangalore
has approximately 3 lakh registered traders; the Indian ERP software market size
is estimated at Rs 4,000 crore and 10-15% of this is from the SMB sector
currently. This percentage is expected to grow to 50% by 2008. He further
estimates the nation-wide market size for VAT-related software to be about Rs
200-300 crore, but this looks a fairly modest estimate when considering just
Tally's growth. It closed FY05 with a turnover of over Rs 300 crore-compared
to 100 crore in FY04. Most of the growth came in the last two-three months of
the year-much of it because of VAT. The company's annual revenue target by
the end of FY06 is now in the range of Rs 3,000 crore and VAT would be
substantially leveraged if it is to achieve that.
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What we should not lose sight of is the fact that too many players are
running after the same ball. Scoring will therefore be difficult. India is not
the first country to embark on a VAT implementation program. So players in the
accounting software market operating in such geographies-like Tata EX, for
example-also have VAT-compliant solutions. What many don't have is the
convenience of printing state-specific statutory VAT reports. It is here that
Tally and Source Code wish to gain. Others are catching up though. Tata EX, we
learn, is working with Mumbai-based Compusoft to introduce configuration changes
and state-specific reporting modules. In such a scenario, pricing could be the
key. Source Code here has made the right start, pricing the single-user version
at Rs 1,300 less than Tally 7.2's tag of Rs 6,300. What it will be up against
is Tally's huge fleet of resellers.