SAP Secures Multi-Year Deal as Official Business Software Sponsor of NFL

The National Football League and SAP announced a new multi-year marketing sponsorship that will make SAP the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL. The sponsorship will allow SAP to redefine the fan experience with innovative technology for the most passionate fan base in all of sports.

The NFL will utilize cloud solutions from SAP to support the continued innovation and enhancement of NFL.com's Fantasy Football platform. Through the implementation of on-demand SAP solutions, SAP and the NFL will team up to deepen the NFL.com Fantasy Football experience, providing fans with enhanced analytics and functionality within the game.

"The National Football League sets a standard in consistently delivering game-day excitement for its fans," said Jonathan Becher, chief marketing officer, SAP. "SAP is proud to join the NFL in re-imagining the fan experience through innovation. Together, we will connect fans in new ways and allow them to experience the NFL like never before."